Personalization
Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. In a manner of speaking, at least. As The Hill reported at the time, what they actually announced was...
Privacy
In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, Proposition 24 or Prop 24) to the November 2020 ballot. On November 3rd, 56% of Californians voted in favor...
Growth Marketing
Why do you need to optimize your Facebook Ads? Because you can reach a staggering 2.09 billion users monthly through well-optimized Facebook Ads. Compared to other social networks, the reach of Facebook Ads is unparalleled. You can drive qualified traffic to your website or social media pages through Facebook...
Privacy
The COVID-19 pandemic has had an impact on almost every aspect of everyday life – and cybercrime is no different. Yet businesses may not be aware of just how much the dangers have increased. The UN recently reported that it had seen an incredible 600 percent increase in malicious...
Privacy
Google Consent Mode is here and it’s a huge step forward for user privacy. In this article, I’ll lay out step-by-step instructions to help you set it up, integrate it with your A/B testing tool, and make a case for why this addition is useful for GDPR and CCPA....
A/B Testing
A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for...