Growth Marketing
Keyword research is an integral part of digital marketing. It helps in analyzing demand, creating advertising strategy, brainstorming, content creation and more. But did you know that it can also help improving your conversion rate? Yes, if you know how to find those better-converting keywords! Let’s see how to...
Growth Marketing
As a business-to-business (B2B) marketer, you know the difficulties involved with closing a sale. B2B marketers need to educate their audience. while positioning themselves in front of the primary decision-makers of large and complex organizations. Leveraging Micro Conversions For Your B2B Marketing Strategy You do all this while managing...
Growth Marketing
Holiday season is here. And with Holiday shopping beginning as early as during Halloween, it makes sense for retailers to start early. The same can be said for online retailers or eCommerce stores, who are on the winning side during the Holiday season when customers throng online stores for...
Growth Marketing
We humans like to think we’re rational creatures. That we make logical decisions based on concrete information, and that are conscious minds are in control. There’s plenty of evidence to suggest just the opposite, of course, but we like to ignore it and tell ourselves we know what we’re...
Growth Marketing
B2B copywriting is often an altogether different ball game. However, that doesn’t mean that advice that applies for improving conversions doesn’t make sense here. But there’s a difference between writing for B2B and B2C audience. While B2C customers are the sole decision makers, B2B customers need approvals from a slew...
Growth Marketing
Being an online marketer myself, I am often asked what makes the customer tick? Is it just the HD photography that captivates the customer into purchasing the product, or the product features offered by the manufacturer? Well, both matter to a particular extent, but the x-factor that makes the...