Creating a stellar Shopify A/B test report has two main facets—choosing the right metrics and knowing how to present them. Your choice of metrics impacts the output of the test and defines the focus of the entire optimization program. P.S. Don’t pick too many metrics. Use the Goldilocks rule:...
Do you want your Shopify marketing machine to generate more customers and take you to 7-, 8-figures, and more? Then stop copying optimization “tips and tricks”. That’s not how Shopify marketing optimization works. It isn’t a rote task of applying best practices to your online store; instead, it is...
Do you know the full potential of your Shopify online store? Are you ready to learn how to take your page to the next level, so you can grow your traffic and increase conversions? If you’re a Shopify store owner seeking the right CRO solution for your ecommerce business,...
So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. Having...
By default, the customer journey is littered with conversion blockers. For a Shopify store owner, these blockers are reasons visitors don’t buy. They risk wasting money in non-converting areas when investing in paid traffic. Of course, you’d want to find and eliminate any challenges to convert more visitors into...
A/B testing is the bane of existence for Shopify stores that want to scale. But despite a large amount of literature available, many e-commerce businesses still get it wrong. Most advice is oversimplified, making A/B testing out to be a magic pill that doesn’t require much foresight, is super...
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