Getting Started With A/B Testing Archives

12 April, 2022

By Sneh Ratna Choudhary

Shopify A/B Testing, Getting Started With A/B Testing

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. Having...

Shopify A/B Testing, Getting Started With A/B Testing

Top 13 A/B Examples of Tests to Run on Your Shopify Store

By default, the customer journey is littered with conversion blockers. For a Shopify store owner, these blockers are reasons visitors don’t buy. They risk wasting money in non-converting areas when investing in paid traffic. Of course, you’d want to find and eliminate any challenges to convert more visitors into...

Shopify A/B Testing, Getting Started With A/B Testing

A/B Testing on Shopify: Top Challenges & How to Overcome Them

A/B testing is the bane of existence for Shopify stores that want to scale. But despite a large amount of literature available, many e-commerce businesses still get it wrong. Most advice is oversimplified, making A/B testing out to be a magic pill that doesn’t require much foresight, is super...

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