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As the year ends, holiday shopping is going to take eCommerce by storm. This is when many brands will record peak sales this year but some, sadly, won’t. And the defining difference here is preparation. Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year sales are notorious for pulling...
Picture a grocery store’s aisles: Even if you’ve never been to this specific one before, you can almost always find your way to where the drinks are. This isn’t only because you have the overhead aisle signs to guide you (although they play a huge role in it), but...
The “father of advertising” is right. Cutting out the middleman might be a good way to increase your profit margin but without good copy, your audience is unlikely to lighten their wallets. And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block....
“PPC is dead.” “PPC is dying.” That’s a bit of a stretch. PPC is still alive and well. No, not as many marketers are crazy about it as they once were. With ad blockers, huge privacy shifts, tough competition, etc., it’s no longer so easy to get impressive returns....
Whether you’re just starting out and looking to learn the ropes or you’re an old hand looking for ideas and inspiration, this mega collection of 90+ CRO tips and tricks has something for you to take away and test or apply to your work. Browse the list below to...
Bad Shopify conversion rates aren’t a traffic problem or a product problem. They’re a strategy problem. This guide gives you the playbook that top stores use to optimize their Shopify product pages for conversions. We break it all down into three layers: Conversion happens when those three work together....
