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Your Shopify product page is a big deal—it is one of the most important levers you can pull for conversion and optimization. While you may want to sprinkle your USPs and selling angles all through your site, your product page is the only page that matters to a buyer....
They came, they saw, they bounced. High bounce rates mean fewer chances at conversion, fewer sales and—you guessed it—decreased revenue. But reducing your bounce rate isn’t as simple as asking “what’s a good bounce rate for Shopify and how do I get there?” The first step is for you...
More is more. At least when it comes to eCommerce buyers. Customers want to read reviews, see products from every conceivable angle, and explore new discounts and offers before they even think about clicking that “Add to cart” button. But if you were to cram all that information on...
For every additional second it takes to load your Shopify store, you lose 0.3% in conversion rate. Optimizing the speed of your Shopify store must be a huge part of your revenue growth strategy and conversion rate optimization journey. Since a faster store means a better user experience, it...
The playbook of converting more traffic to drive revenue for business growth is flawed. Too many businesses focus on this as their primary strategy expecting sustainable growth but are shocked when the results don’t support their efforts. Sure, you can spend more on acquisition and grow revenue but at...
You live and breathe conversions. And yet this happens: You cannot chase conversions without understanding why people buy. And you probably already know that. But if your answer to that question is because your product is cheaper or the shipping costs are low, you have to dig deeper. People...
