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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
In case you didn’t notice, there is a consolidation rush happening. The world is moving towards what we like to call the “zero-click” everything. While consumers want their insights without clicking through to websites, the SaaS landscape is collapsing into agent-handled workflows and micro-apps that allow a few big...
Google has quietly revived one of its oldest product names: Google Web Optimizer. In late November and early December, Google published a series of new help-center documents describing a new Website Optimizer inside Google Ads. The tool doesn’t appear in any Google Ads account yet. The documentation though is...
There is an ongoing debate in the CRO and tech community about whether experiments or products can be effectively built or enhanced with AI and how capable LLMs truly are. The team at Optiphoenix has been experimenting with GenAI since its inception, and here are some insights on leveraging...
As a solo marketer, you don’t have developers on standby or massive budgets to play with. You need tools with a simple setup, clear reporting, and pricing that doesn’t make you wince. Thankfully, there are A/B testing tools built exactly for that. This guide breaks down the ones that...
Growth teams move fast. You need tools that let you test, learn, and scale without bottlenecks. Accurate data you can depend on for decisions, no-code speed when you want it, feature flags when called for, and pricing that makes sense as you grow. This list helps you make that...
This roundup covers the top A/B testing tools built for developers, from open-source frameworks you can self-host to enterprise platforms with mature APIs. Each one is reviewed with a focus on SDK coverage, integration depth, pricing, and real fit for engineering teams. What Developers Look for in an A/B...
