Uwemedimo Usa is a certified content marketer and conversion copywriter. He helps B2B SaaS companies engage, delight, and convert ice-cold web traffic to loyal paying customers. Besides studying and writing about conversion rate optimization, he finds thrill in bingeing amateur documentaries to understand the world even better. Connect with him on LinkedIn and Twitter.
Isn’t multivariate testing just several A/B tests running at the same time? No. That’s one of the most popular myths about MVT. It’s much more nuanced than that. Unlike A/B tests that compare one change at a time, multivariate tests evaluate multiple variables and their combinations simultaneously. It’s an...
It has never been a better or tougher time to run a CRO agency. Clients are building in-house capabilities, moving experimentation to product teams, and asking sharper questions about velocity and ROI. Agencies are pressed to differentiate, scale intelligently, and decide where they sit on the execution-to-enablement spectrum. This...
Some A/B tests are doomed before the first conversion rolls in. If your traffic split is off, even slightly, your results might look clean while quietly misleading you. That’s Sample Ratio Mismatch: when test variants don’t get the exposure they’re supposed to, and the assumptions behind your stats fall...
Cart abandonment sits above 70%. That’s a massive revenue drain. And while marketers obsess over product pages and ad funnels, many ignore the final stretch: checkout. Yet this is where the money’s made or lost. A clunky checkout experience can undo all your earlier conversion wins. Worse, it can...
Shopify stores are bleeding money. They spend thousands driving traffic to sites that convert at 1-2% when simple testing could double that. Shopify A/B testing tools can fix this, but very few play well with Shopify’s ecosystem, respect your page speed, and make experimentation easier. This article shows you...
If you’re serious about Conversion Rate Optimization, you already know the biggest bottlenecks: slow test cycles, messy data, and guessing what will actually move the needle. That’s where AI can be a game-changer. In this article, we’ve handpicked 20 AI-native tools built to tackle specific CRO challenges, whether it’s...
