Sneh is a B2B SaaS Content Marketer & Strategist for brands that want to create quality content that converts. With experience in eCommerce, both as a marketer and merchant, Sneh writes about content marketing and paid social strategies that drive real results.
They came, they saw, they bounced. Source High bounce rates mean fewer chances at conversion, fewer sales and—you guessed it—decreased revenue. But reducing your bounce rate isn’t as simple as asking “what’s a good bounce rate for Shopify and how do I get there?” The first step is for you...
Source “iPod: 1000 songs in your pocket.” Remember this iconic line? At a time when MP3 players weren’t designed for ease of use and had little storage space, the iPod was an instant hit. But it wasn’t just the product that made people buy. It was the benefit-driven selling angle....
Pop-ups are everywhere. Some of the biggest brands like Amazon, Pinterest, and Adidas use pop-ups. In fact, it’s pretty hard to escape them. Source We’re willing to bet you saw at least half a dozen today. Unfortunately, pop-ups aren’t the only thing that’s popular. “Hacks” to make the best pop-ups...
You live and breathe conversions. And yet this happens: Source You cannot chase conversions without understanding why people buy. And you probably already know that. But if your answer to that question is because your product is cheaper or the shipping costs are low, you have to dig deeper. People...
Remember this dress that nearly broke the internet? Source Were you on camp “black and blue” or “white and gold”? Yeah, what does it have to do with A/B testing pricing? Here’s the thing: CRO experts are just as divided on the matter. Source Some say heck yes while others...
So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. Having made...
