We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Sneh is a B2B SaaS Content Marketer & Strategist for brands that want to create quality content that converts. With experience in eCommerce, both as a marketer and merchant, Sneh writes about content marketing and paid social strategies that drive real results. Connect with her on LinkedIn or Twitter to chat about content or to debate if pineapple and pizza belong together.
They came, they saw, they bounced. High bounce rates mean fewer chances at conversion, fewer sales and—you guessed it—decreased revenue. But reducing your bounce rate isn’t as simple as asking “what’s a good bounce rate for Shopify and how do I get there?” The first step is for you...
More is more. At least when it comes to eCommerce buyers. Customers want to read reviews, see products from every conceivable angle, and explore new discounts and offers before they even think about clicking that “Add to cart” button. But if you were to cram all that information on...
“iPod: 1000 songs in your pocket.” Remember this iconic line? At a time when MP3 players weren’t designed for ease of use and had little storage space, the iPod was an instant hit. But it wasn’t just the product that made people buy. It was the benefit-driven selling angle....
Pop-ups are everywhere. Some of the biggest brands like Amazon, Pinterest, and Adidas use pop-ups. In fact, it’s pretty hard to escape them. We’re willing to bet you saw at least half a dozen today. Unfortunately, pop-ups aren’t the only thing that’s popular. “Hacks” to make the best pop-ups...
You live and breathe conversions. And yet this happens: You cannot chase conversions without understanding why people buy. And you probably already know that. But if your answer to that question is because your product is cheaper or the shipping costs are low, you have to dig deeper. People...
Remember this dress that nearly broke the internet? Were you on camp “black and blue” or “white and gold”? Yeah, what does it have to do with A/B testing pricing? Here’s the thing: CRO experts are just as divided on the matter. Some say heck yes while others vehemently...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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