Sneh is a B2B SaaS Content Marketer & Strategist for brands that want to create quality content that converts. With experience in eCommerce, both as a marketer and merchant, Sneh writes about content marketing and paid social strategies that drive real results. Connect with her on LinkedIn or Twitter to chat about content or to debate if pineapple and pizza belong together.
Hailed as the “most important marketing activity,” CRO has come a long way. The abundance of courses, blueprints and frameworks has made it easy for even a complete beginner to learn the ropes. But a few years ago, this was hardly the case. Simon Girardin had to figure out...
The “father of advertising” is right. Cutting out the middleman might be a good way to increase your profit margin but without good copy, your audience is unlikely to lighten their wallets. And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block....
When given the chance, almost everyone jumps at the opportunity to embrace some form of remote work. On average, 87% of workers work 3 days a week from home. Buffer’s research even found that not only do 97% of employees want to continue working remotely but would also recommend...
Creating a stellar Shopify A/B test report has two main facets—choosing the right metrics and knowing how to present them. Your choice of metrics impacts the output of the test and defines the focus of the entire optimization program. P.S. Don’t pick too many metrics. Use the Goldilocks rule:...
Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” We don’t blame you if you’ve let out more than one exasperated sigh trying to find something of value online. Even if you’re convinced you want to...
Your Shopify product page is a big deal—it is one of the most important levers you can pull for conversion and optimization. While you may want to sprinkle your USPs and selling angles all through your site, your product page is the only page that matters to a buyer....
