Sneh is a B2B SaaS Content Marketer & Strategist for brands that want to create quality content that converts. With experience in eCommerce, both as a marketer and merchant, Sneh writes about content marketing and paid social strategies that drive real results.
Hailed as the “most important marketing activity,” CRO has come a long way. The abundance of courses, blueprints and frameworks has made it easy for even a complete beginner to learn the ropes. But a few years ago, this was hardly the case. Simon Girardin had to figure out the...
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. David Ogilvy The “father of advertising” is right. Cutting out the middleman might be a good way to increase your profit margin but without good copy, your...
When given the chance, almost everyone jumps at the opportunity to embrace some form of remote work. On average, 87% of workers work 3 days a week from home.Buffer’s research even found that not only do 97% of employees want to continue working remotely but would also recommend it to...
Creating a stellar Shopify A/B test report has two main facets—choosing the right metrics and knowing how to present them. Your choice of metrics impacts the output of the test and defines the focus of the entire optimization program. Source P.S. Don’t pick too many metrics. Use the Goldilocks rule:...
Pick your NSM, primary, secondary, and guardrails without rookie mistakes Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” We don’t blame you if you’ve let out more than one exasperated sigh trying to find something of value...
Your Shopify product page is a big deal—it is one of the most important levers you can pull for conversion and optimization. While you may want to sprinkle your USPs and selling angles all through your site, your product page is the only page that matters to a buyer. Your...
