Shopify A/B Testing, Getting Started With A/B Testing
So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. Having...
Shopify A/B Testing, Getting Started With A/B Testing
A/B testing is the bane of existence for Shopify stores that want to scale. But despite a large amount of literature available, many e-commerce businesses still get it wrong. Most advice is oversimplified, making A/B testing out to be a magic pill that doesn’t require much foresight, is super...
Shopify Conversion Optimization, Shopify Conversion Rate
Let’s be honest: Your ROAS post iOS 14 is plummeting. You’re worried about the growing competition that mushroomed about the pandemic. Or, your new Shopify store you quit your job for isn’t ringing in the sales you expected. It’s natural to shift your focus to your Shopify conversion rates...
Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Revenue Optimization
More traffic = more revenue, right? If only it worked like that. It will be a tough pill to swallow, but all traffic isn’t good traffic. You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. But that’s...
Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Product Page Optimization
FADE IN: Well, hello there! Who are you? Based on your search, you’re likely an eCommerce entrepreneur. A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. You did everything right—ran the ads, zhushed up the page, and...