Sneh is a B2B SaaS Content Marketer & Strategist for brands that want to create quality content that converts. With experience in eCommerce, both as a marketer and merchant, Sneh writes about content marketing and paid social strategies that drive real results. Connect with her on LinkedIn or Twitter to chat about content or to debate if pineapple and pizza belong together.
They came, they saw, they bounced. High bounce rates mean fewer chances at conversion, fewer sales and—you guessed it—decreased revenue. But reducing your bounce rate isn’t as simple as asking “what’s a good bounce rate for Shopify and how do I get there?” The first step is for you...
More is more. At least when it comes to eCommerce buyers. Customers want to read reviews, see products from every conceivable angle, and explore new discounts and offers before they even think about clicking that “Add to cart” button. But if you were to cram all that information on...
“iPod: 1000 songs in your pocket.” Remember this iconic line? At a time when MP3 players weren’t designed for ease of use and had little storage space, the iPod was an instant hit. But it wasn’t just the product that made people buy. It was the benefit-driven selling angle....
Pop-ups are everywhere. Some of the biggest brands like Amazon, Pinterest, and Adidas use pop-ups. In fact, it’s pretty hard to escape them. We’re willing to bet you saw at least half a dozen today. Unfortunately, pop-ups aren’t the only thing that’s popular. “Hacks” to make the best pop-ups...
You live and breathe conversions. And yet this happens: You cannot chase conversions without understanding why people buy. And you probably already know that. But if your answer to that question is because your product is cheaper or the shipping costs are low, you have to dig deeper. People...
Remember this dress that nearly broke the internet? Were you on camp “black and blue” or “white and gold”? Yeah, what does it have to do with A/B testing pricing? Here’s the thing: CRO experts are just as divided on the matter. Some say heck yes while others vehemently...
