Convert Blog: Learn A/B Testing, Optimization & Marketing

Author Avatar: Dionysia Kontotasiou

Dionysia Kontotasiou

Driven by curiosity and precision, Dionysia is Convert's Customer Support Manager and Privacy & Security Officer. She bridges the gap between technology, customer experience, and compliance by navigating the complex landscape of regulatory compliance and developing technical solutions to help mitigate privacy and security vulnerabilities.

Blog Posts

A/B Testing
What is Post-Segmentation in A:B Testing? And 5 Tips for Using Advanced Post-Segmentation

What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports

Segmentation goes beyond the scope of what traditional A/B testing can do, allowing you to better understand your audience, by segmenting them into specific target groups. Post-segmentation, in particular, allows you to define audience segments once a test is completed, leaving room for you to make useful discoveries about...