Driven by curiosity and precision, Dionysia is Convert's Customer Support Manager and Privacy & Security Officer. She bridges the gap between technology, customer experience, and compliance by navigating the complex landscape of regulatory compliance and developing technical solutions to help mitigate privacy and security vulnerabilities.
Segmentation goes beyond the scope of what traditional A/B testing can do, allowing you to better understand your audience, by segmenting them into specific target groups. Post-segmentation, in particular, allows you to define audience segments once a test is completed, leaving room for you to make useful discoveries about your...
In March of 2022, Utah Governor Spencer J. Cox signed into law the Senate Bill (SB) 227, also known as the Utah Consumer Privacy Act (UCPA). The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information. Any data connected to an identified...
If you're looking for a way to make your experimentation program even more effective, then multipage experiments (also called multipage tests or multipage experiences) might be just what you need. A multipage experiment provides a useful way to test elements across multiple pages or to redesign a website. The benefit...
Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B testing...
A/B tests that don’t function properly don’t convert. An A/B test can burn through a significant amount of time, money, and resources for optimizers. And, of course, no one wants their hard work to go to waste. This is why you need to perform quality assurance (QA) on websites, landing...
What is FloC? In August 2019, Google announced a new initiative, the Privacy Sandbox, to make the web more private for users. And the heart of that initiative carried the idea of killing third-party cookies. Many marketers feared that this could destroy online advertising, or at least the present-day advertising....
