Privacy
Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B...
Shopify A/B Testing, Shopify Checkout Testing
Most eCom folks know that optimizing their checkout pages is important, but they struggle to know where to start or how to test these pages for the best results. Without optimized checkout pages, you could be losing out on a lot of sales. In fact, checkout optimization is an...
A/B Testing
What’s worse than a failed test? Test data quality issues that make test results unreliable. But how can you stay away from bad data? Checking for Sample Ratio Mismatch (SRM) is a simple way to catch potential problems early. If something is fishy, then the sooner you find out,...
A/B Testing
A/B tests that don’t function properly don’t convert. An A/B test can burn through a significant amount of time, money, and resources for optimizers. And, of course, no one wants their hard work to go to waste. This is why you need to perform quality assurance (QA) on websites,...
Privacy
What is FloC? In August 2019, Google announced a new initiative, the Privacy Sandbox, to make the web more private for users. And the heart of that initiative carried the idea of killing third-party cookies. Many marketers feared that this could destroy online advertising, or at least the present-day...
Support
This article is part 2 of the A/B Testing on Single Page Applications series. In part 1, we’ve introduced the concept of single page application (SPA), showed why it’s growing in popularity, and looked at 10 of the best A/B testing platforms you can use on single page apps....