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Regular expressions (or regex) can be a powerful tool in the arsenal of any CRO practitioner. Many data scientists, analysts, and others have undoubtedly come across them at some point during their careers. They can be difficult for those without technical knowledge but mastering these useful patterns is a...
Shopify A/B Testing, Shopify Theme Testing
As a Shopify business owner, finding the right theme is tough. A lot of time and energy goes into setting up a successful ecommerce store. And it all starts with spending hours picking out the perfect theme to give your online store the right look – which makes it...
Privacy
This past July, Colorado passed the Colorado Privacy Act (CPA), making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. While the CPA and similar laws will be subject to change as time passes, the question remains: should businesses begin working...
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Many ecommerce stores don’t track their sales. If you’re not tracking your revenue, you are flying blind and missing out on a lot of valuable information that can help you improve your business. Adding a little bit of code to your shopping cart (see what I did there?) can...
Privacy
When Google Analytics released the first features of Consent Mode, we were so excited to test them out and share with you why this is huge for Privacy. It’s a huge step in the right direction because it enables website operators to be GDPR-compliant and more aware of the...
Privacy
CRO experts practicing experimentation and personalization techniques must be vigilant about maintaining visitor privacy. Abiding by the legal guidelines of The European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as well as other recent moves from Silicon Valley giants, is important, not just...