Privacy
The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The new law comes as tech giants face pushback from lawmakers and consumers over their handling of personal information. The Virginia Consumer Data...
Privacy
2020 changed everything. The pandemic forced us to move our entire lives online and to maintain a semblance of normalcy when the reality is a fully remote world is anything but normal. Individuals and businesses turned to technology to survive, exposing deep privacy and security issues and putting pressure...
A/B Testing
Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. The most disturbing aspect of the whole debacle was...
A/B Testing
Goals matter! Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target...
Privacy
App Privacy Requirements Added to the iOS App Store & Mac App Store At WWDC 2020, back in June, Apple announced it would start asking app makers to disclose the data they access and collect so that users can make more informed decisions about the apps they download. The...
Privacy
In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, Proposition 24 or Prop 24) to the November 2020 ballot. On November 3rd, 56% of Californians voted in favor...