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Dionysia is Convert's Head of Integrations & Data Privacy and Information Security Officer. You can find Dionysia navigating the complex landscape of regulatory compliance and developing technical solutions to help mitigate privacy and security vulnerabilities. Connect with her on LinkedIn.
2020 changed everything. The pandemic forced us to move our entire lives online and to maintain a semblance of normalcy when the reality is a fully remote world is anything but normal. Individuals and businesses turned to technology to survive, exposing deep privacy and security issues and putting pressure...
Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. The most disturbing aspect of the whole debacle was...
Goals matter! Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target...
App Privacy Requirements Added to the iOS App Store & Mac App Store At WWDC 2020, back in June, Apple announced it would start asking app makers to disclose the data they access and collect so that users can make more informed decisions about the apps they download. The...
In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, Proposition 24 or Prop 24) to the November 2020 ballot. On November 3rd, 56% of Californians voted in favor...
Understand How Your A/B Tests Affect User Behavior in Forms and Checkouts So, you’ve set up your A/B test with Convert and are ready to start optimizing your site. You know it will tell you the percentage of people converting through your registration form or checkout for each variant....
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Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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