Driven by curiosity and precision, Dionysia is Convert's Customer Support Manager and Privacy & Security Officer. She bridges the gap between technology, customer experience, and compliance by navigating the complex landscape of regulatory compliance and developing technical solutions to help mitigate privacy and security vulnerabilities.
If you’ve run experiments before, you’ve probably encountered situations where an A/B test isn’t the right technique. Not because the hypothesis is wrong, but because the change you want to test is too big to build inside an editor. In cases like this, split URL testing (or redirect testing) can...
Remember when A/B testing meant waiting weeks to find out your brilliant idea tanked? Now we’ve got agents generating variants in minutes and algorithms that predict, personalize, and optimize every step of the user journey. AI-driven experimentation is giving optimizers unprecedented speed and insight. Yet with great data power comes...
Some A/B tests are doomed before the first conversion rolls in. If your traffic split is off, even slightly, your results might look clean while quietly misleading you. That’s Sample Ratio Mismatch: when test variants don’t get the exposure they’re supposed to, and the assumptions behind your stats fall apart....
Cart abandonment sits above 70%. That’s a massive revenue drain. And while marketers obsess over product pages and ad funnels, many ignore the final stretch: checkout. Yet this is where the money’s made or lost. A clunky checkout experience can undo all your earlier conversion wins. Worse, it can cause...
As Google Optimize's sunset approaches, testers everywhere are faced with the weighty task of preserving their precious experiment data. But, the success of this endeavor will hinge on the thought and care put into the data migration process. In this article, I’m covering 9 tried-and-true methods for exporting your Google...
It's shaping up to be a rocky road for Google users this year, with Google Optimize sunsetting and GA4 replacing Universal Analytics. And let's be real, it's no surprise that more and more testers are jumping ship to alternative tools. But, before you follow suit and kiss GA4 goodbye, let...
