Optimization
Marketers—it’s time to up your game (and your opt-in standards). There’s a new set of privacy regulations in town. It’s called the GDPR. And if you’re like a terrifying amount of marketers, you might not quite be ready for it. Trump’s press conference today (everyone, until May 18th, when...
Optimization
Persuasion is an important skill in internet marketing. Actually, it is an important skill in any kind of marketing. Persuasion is one of the most important aspects of conversion optimization. The marketing technique of conversion is technically just persuading visitors or casual traffic into becoming paying customers. The same idea...
Growth Marketing
In this infographic, QuickSprout has given us the anatomy of a high converting landing page. Converting, or the marketing technique of Conversion, is when marketers try to turn or convince casual traffic into becoming paying customers. A landing page, on the other hand, is the page where most visitors...
Growth Marketing
95% of our decisions are influenced or even made by our subconsciousness. This subconscious is the superfast, automatic part of the brain that filters and processes all that we see and experience throughout the day, without us being aware that this even happens. Our brain automatically triggers emotions to...
A/B Testing
The A/B testing landscape changes fast. Everything — right from what goes into the testing mix to the process of testing and the technology powering it — has a tendency to evolve rapidly. You’d recall how just a few years ago, concepts like personalization, advanced server-side testing, testing via...
Optimization
The topic of Conversion Rate Optimization is usually focused on performance data and design. Rarely does an agency invest more resources in the technology as they do in design and marketing, as landing pages and forms utilize web technologies that are very mature today. There isn’t much that can...