Hi, In order to better understand what you'd like to get out of our website, we track the URLs you visit in a session. This information is only used to customize future communications with you. Do you consent to allow this tracking?
I Agree I Disagree. Disable Tracking
5 Ways Digital Marketers Use Call Tracking to Grow Their Business
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He...
Read More About Lemuel

Growth Marketing

[Infographic] The Anatomy of a High Converting Landing Page

May 20, 2020 –

In this infographic, QuickSprout has given us the anatomy of a high converting landing page. Converting, or the marketing technique of Conversion, is when marketers try to turn or convince casual traffic into becoming paying customers. A landing page, on the other hand, is the page where most visitors land when they visit a site. This does not necessarily mean the home page of a website. Landing pages are important because they serve as the first impression of each website. It is the first page that they see. This page is also where most conversion occurs.

Aside from showing us what makes up a high converting landing page, we can also gleam lots of useful insights from this infographic, including:

  • How to Create Eye catching Headlines
  • Image VS Video
  • Displaying Benefits
  • Placing Calls to Action
  • Importance of the Page Fold
  • Placement of Links

Landing pages are one of the most important aspects of a website, not only because it is literally the first thing that visitors see when they enter your website, but it is also the initial point of marketing on websites. Most choices of customers are made in those precious few seconds that they land on your website. But its not as simple as creating a pretty landing page, you have to make sure that this page is a high converting one. What this means is that all the elements of the page have to be working together to get that customer to commit to making a purchase.

Originally published May 20, 2020 - Updated May 27, 2020
Free-Trial
COMMENTS

We've Improved Conversions for 5000+ Leading Brands

Convert Experiences: 15-Day, Full-Access Free Trial

Chat, Email & Phone Support Available During Trial.
No Credit Card Required.

  • 1
  • 2
  • 3
Your email is used to send you the registration and login details for the app, (up to seven) suggestions to use the application and 1:1 emails from buyer journey experts who help you choose the right plans.
You give Convert consent to send you top CRO content in a monthly newsletter *
You can always change your preferences later.

Convert Experiences: 15-Day, Full-Access Free Trial

Almost Done! Just Some More Details.

  • 1
  • 2
  • 3
Managing Marketing Team
Managing Tech Team
Hypothesizing Experiments
Coding and QA of Experiments
Convert is committed to protecting your privacy and sees GDPR, CCPA and other Privacy Laws as an opportunity to strengthen our commitment even further. We don’t collect & process users’ personal information beyond what is required for the functioning of our services, and this will never change.

You're successfully signed up for the 15-day Convert Experiences free trial.

You'll be re-directed to the app in a few seconds.
You will also receive a welcome message to your registered email with your login access.