With the increase in Optimizely pricing in December 2014, the divide between the free plan and Optimizely Enterprise pricing became bigger. The free plan offered a great starting package with up to 50,000 tested visitors (or impressions, as they call it) but made it difficult to upgrade since Optimizely Enterprise pricing starts around $36,000 USD a year.
Compare A/B Testing Tools – Optimizely Competitors
We have made a comparison of A/B testing tools. Below you will find a general list based on budget and needs in three different market segments when looking for Optimizely alternatives.
- Low: Google Analytics Content Experiments is our favorite free A/B testing tools in this category.
- Mid-range: These are tools that don’t break the bank and are professional enough for agencies, e-commerce and online marketers with web traffic between 100,000 and 1 million unique users (UUs) or unique visitors (UVs) a month. Visual Website Optimizer and Convert Experiences (at a cost 30%-40% less) are recommended. (Enjoy a free 15-day trial of Convert Experiences).
- Top-range: In this category, Adobe Target and Sitespect have plenty to offer, with a complete suite for enterprises. Both are more than $250,000USD/year investments and we recommend using for traffic ranges over 500 million UVs or UUs.
Mobile App Testing
Optimizely also has A/B testing solution for mobile apps. Here is a short list to get started with your software selection when looking for an alternative to Optimizely for mobile app features.
- Leanplum (Free – Paid)
- Braze (former Appboy)
- Splitforce (Free – Paid)
- Switchboard (Free)
- Taplytics (Free – Paid)
- Apptimize (Paid)
Are you interested in combining your favorite A/B testing tools for mobile apps with Convert Experiences? Contact us for a call to discuss or start your free 15-day trial now. (no credit card required).