13 Best Shopify A/B Testing Tools for Higher Conversions (+ 8 Key Features That Actually Matter)

Best For: Mid-size to enterprise store owners and CRO agencies looking for robust yet reasonably priced Shopify A/B testing and personalization.

Convert Experiences is a full-stack A/B testing platform that integrates smoothly with Shopify, supporting marketing and optimization teams, store owners, and CRO agencies with an affordable yet advanced suite of tools and features for ecommerce experimentation.

We’ve been around for 15 years and, in that time, perfected the engine that powers a robust, dependable Shopify A/B testing app to optimize conversion rates across product pages, collections, and store-wide experiences.

With a privacy-first approach and flicker-free testing, Convert is a trusted option for Shopify store owners focused on delivering a smooth shopper experience while scaling their profits.

Key Shopify A/B Testing Features:

• Enable store-wide experiments: Test product page designs, announcement bars, or even entire Shopify themes to identify what drives the most conversions across your store.
• Track revenue goals: Create custom revenue goals directly tied to your Shopify sales data, helping you measure the financial impact of your experiments even on GA4.
• AI capabilities: Convert supports your variant creation process with a wizard that suggests copy variations for headlines, CTA, and messaging across your Shopify store according to industry frameworks.
• Multi-armed bandit and auto-allocation: This dynamically directs more visitors towards your better-performing variants, so you gain more revenue from them while testing.
• Custom app integration: Use Convert’s Shopify Plus app for streamlined installation and revenue tracking without slowing down your site.

Pros:

• Affordable pricing compared to tools with similar Shopify A/B testing capabilities
• Flicker-free testing ensures smooth user experiences
• Exceptional customer support praised for responsiveness and problem-solving
• Advanced targeting options with 40+ filters for precise audience segmentation
• More complex testing available to technical users via an API

Cons:

• Some users find the documentation lacking in depth for more complex setups
• Multicurrency reporting could be improved.

Pricing: Starts at $299/month (for 100K monthly tested users), billed annually. There’s a 15-day free trial.

G2 Rating and Top Review: 4.7/5

Best For: Shopify store owners focused on optimizing profit and customer experiences.

Intelligems supports most sizes of Shopify stores with revenue-boosting and conversion-optimizing features like product price testing, theme testing, shipping rate testing, etc.

Built specifically for ecommerce businesses, Intelligems has grown to become one of the favorites for Shopify store owners looking for an A/B testing tool that’s focused on growing profits. It supports dynamic segmentation and real-time analytics that track metrics like conversion rates, AOV, and profit per visitor.

Key Shopify A/B Testing Features:

• Test product prices and shipping rates: Run experiments to identify the most profitable pricing strategies and shipping thresholds, helping maximize revenue and customer satisfaction.
• A/B test Shopify themes: Experiment with different templates or entire themes to measure their impact on conversion rates and user experience before committing to a redesign.
• Content testing with a visual editor: Easily test imagery, copy, banners, or UX elements without coding skills, enabling quick optimization of landing pages or product descriptions.
• Dynamic segmentation: Target specific customer groups based on behavior or demographics to deliver personalized test variations that resonate with your audience.
• Robust analytics dashboard: Track over 100 metrics in real time, including profit per visitor and conversion rates, ensuring data-driven decision-making.

Pros:

• Seamless integration with Shopify makes setup simple and fast.
• Unique focus on price testing helps merchants maximize profitability.
• User-friendly interface suitable for non-technical users while offering advanced options for developers via a JavaScript API.

Cons:

• Some users report minor challenges during initial setup for complex tests.
• Advanced features like combination testing may require developer involvement.
• Limited support for headless Shopify setups (though key features are functional).

Pricing: Starts at $74/month, but profit optimization features are available from $374/month, both billed annually. There’s a free 7-day trial.

G2 Rating and Top Review: Unrated. Rated 4.9/5 in Shopify App Store.

Best For: Shopify merchants who want powerful theme and page testing with an intuitive, no-code interface.

Shoplift positions itself as a CRO co-pilot purpose-built for Shopify stores. It lets you A/B test product pages, landing pages, themes, and templates directly inside the Shopify Theme Customizer.

Shoplift is especially helpful if you want to test broader elements like navigation, mini-carts, or homepage templates. And with smart features like Lift Assist™ and cohort segmentation, you get both ease of use and testing firepower.

It feels like a native part of Shopify, not a bolt-on tool, and is frequently praised for being fast, reliable, and easy to navigate, even for non-technical users.

Key Shopify A/B Testing Features:

• Theme and template testing: Run tests across your whole site or across template groups (like all product or collection pages).
• Visual, no-code editor: Duplicate, tweak, and publish test variants directly in the Shopify Theme Customizer.
• Lift Assist™: Automatically suggests and builds high-converting variants based on your brand’s style and revenue goals.
• Powerful analytics: Get RPV, AOV, CVR, and more with 1:1 Shopify order matching and purchase-type tracking.

Pros:

• Seamless Shopify integration, feels native
• No-code setup for both basic and advanced tests
• Automatic cohort segmentation helps fine-tune insights
• Solid GA4, Hotjar, and page builder integrations

Cons:

• Pricing may feel steep if you’re not actively testing often
• May be overkill for small stores that only run a few tests per year

Pricing: Starts at $74/month billed annually (or $99/month billed monthly). 14-day free trial available.

G2 Rating and Top Review: Not listed on G2. Rated 4.8/5 in Shopify App Store.

Best For: Enterprise-grade Shopify experimentation and personalization capabilities with high traffic volumes.

Optimizely is one of the more popular A/B testing platforms. They support ecommerce experimentation that also includes a solid Shopify integration. This means you can use it to experiment with various elements, such as product pages, CTAs, and full funnel experiences, while leveraging real-time customer data for personalized experiences.

Known for its ability to handle experimentation at massive scales, advanced features, and heavy price tags, Optimizely is best suited for mature optimization teams at the enterprise level.

Key Shopify A/B Testing Features:

• Run multivariate experiments: Test multiple variables (e.g., headlines, images, CTA buttons) simultaneously to uncover the best-performing combinations for boosting conversions on your Shopify store.
• Dynamic traffic allocation: Automatically direct more traffic to high-performing variations during tests using machine learning, ensuring faster results and higher ROI.
• Visual editor for non-technical users: Easily create and launch test variations without coding, enabling marketers to experiment quickly on Shopify pages.
• Comprehensive analytics: Track key metrics such as conversion rates, revenue per visitor, and average order value in an intuitive dashboard to make data-driven decisions.

Pros:

• AI content suggestions help speed up the variant creation workflow
• Advanced targeting and segmentation options allow precise control over audience groups.
• Visual editor simplifies experimentation for non-technical users while offering flexibility for developers.
• Robust analytics provide actionable insights into both primary and secondary test goals.

Cons:

• High pricing can be prohibitive for small businesses or startups.
• There’s an initial learning curve, according to some users.

Pricing: Contact sales for pricing. No free trial.

G2 Rating and Top Review: 4.2/5

Best For: Mid-size to enterprise Shopify store owners optimizing the purchase funnel with advanced testing and behavioral analytics.

VWO (AKA Visual Web Optimizer) brings you a wide range of tools for optimizing shopping experiences, finding opportunities to maximize revenue, and boosting conversions. As an experience optimization platform with integration with Shopify, it supports your ecommerce growth goals by enabling you to run A/B tests, multivariate tests, and personalization campaigns.

It also has an analytics suite including heatmaps, session recordings, and conversion funnels to provide deep insights into visitor behavior. With a vast array of features, VWO is best suited for mid-level to mature, enterprise-level Shopify optimization teams.

Key Shopify A/B Testing Features:

• Experimentation platform: Run A/B tests as well as multivariate tests where you test multiple elements—such as headlines, images, or CTAs—on a single page to identify the best-performing combinations. Use split URL testing to compare two completely different Shopify themes or page designs by directing traffic to separate URLs.
• Behavioral analytics tools: Use heatmaps and session recordings to track visitor interactions with your Shopify store, pinpointing areas of friction to improve usability and conversions.
• Dynamic traffic allocation: Automatically direct more traffic to high-performing variations during tests using Bayesian algorithms for faster optimization results.
• Event tracking integration: Stream Shopify standard events (e.g., product views, cart actions) directly into VWO campaigns to measure the impact of experiments on key metrics like purchases or checkout completions.

Pros:

• Advanced testing provides flexibility for complex experiments.
• Behavioral analytics tools (heatmaps and session recordings) offer actionable insights into user behavior.
• AI-driven traffic allocation optimizes test efficiency.

Cons:

• Pricing model where separate tools have individual prices.
• Occasional glitches in campaign setup or event tracking have been noted by users.

Pricing: $237/month (for 10K monthly tested users), billed annually. 30-day free trial.

G2 Rating and Top Review: 4.3/5

Best For: No-code Shopify customer journey optimization and personalization for small to large enterprises.

Visually is a Shopify-focused A/B testing and CRO platform designed for ease of use and robust testing features. It allows you to test any element of your Shopify store, from product pages to pricing strategies, using a no-code visual editor.

It has AI-powered personalization that ensures you provide tailored experiences for different customer segments, while real-time analytics provide actionable insights. It stands out for its singular focus on Shopify, providing uncommon platform support and great speed.

Key Shopify A/B Testing Features:

• A/B test pricing and shipping rates: Optimize profitability by testing product prices, shipping thresholds, or free shipping offers to find the sweet spot that balances sales volume and profit margins.
• Full-funnel testing: Experiment with every stage of the customer journey, including homepages, product detail pages, cart drawers, and checkout flows, to maximize conversions site-wide.
• No-code visual editor: Easily create and launch tests on any page element—text, images, buttons—without requiring developer assistance or technical skills.
• AI-powered personalization: Deliver tailored experiences based on user behavior, demographics, or purchase history to boost engagement and drive repeat purchases.

Pros:

• Singular focus on Shopify means powerful platform support.
• Zero-code setup makes it accessible for non-technical users.
• Full-funnel optimization allows testing across the entire customer journey.
• Flicker-free testing ensures smooth user experiences without disrupting performance.
• Affordable entry-level pricing with progressive plans to support growing businesses.

Cons:

• If you ever leave Shopify, this tool won’t come with you.
• Advanced features like AI personalization may require a learning curve for new users.
• Pricing scales significantly with order volume, which may be costly for high-order stores.

Pricing: Starts at $13/month, billed annually (this is for 1 store with 0-100 orders as pricing scales according to order volume). There’s a free 14-day trial.

G2 Rating and Top Review: Not listed on G2. Rated 4.8/5 in Shopify App Store.

Best For: High-traffic volume Shopify stores that need robust A/B testing, personalization, and customer experience optimization features.

AB Tasty is a customer experience optimization platform that combines A/B testing and personalization to help Shopify merchants improve their store conversion rates.

With a user-friendly interface and advanced targeting options, AB Tasty is one of the top choices for mature, high-traffic online stores looking to personalize content for specific customer segments, test website elements, and optimize the entire shopping journey — from homepage to checkout.

It has a ready-to-use widget library and AI-powered insights that make it attractive to less tech-savvy users.

Key Shopify A/B Testing Features:

• AI-driven personalization: Deliver tailored experiences based on customer behavior, demographics, or purchase history to boost engagement and loyalty.
• Widget library for quick customization: Use pre-built interactive widgets like scratch cards or create custom ones to enhance user engagement without coding.
• Advanced analytics dashboard: Track key metrics such as conversion rates, revenue per visitor, and average order value with detailed reports that guide data-driven decisions.

Pros:

• Combines A/B testing with personalization in one platform.
• AI-powered insights help optimize campaigns faster.
• Pre-built widgets save time while enabling creative engagement strategies.

Cons:

• High pricing makes it less accessible for small businesses or startups.
• Advanced features require technical expertise to fully leverage (e.g., JavaScript knowledge for customizations).

Pricing: Contact sales for pricing. No free trial.

G2 Rating and Top Review: 4.5/5

Best For: Shopify stores focused on boosting profit per order through theme, price, and shipping optimization.

Elevate is a profit-first A/B testing platform built specifically for Shopify merchants. It focuses on helping teams grow revenue per order through pricing tests, shipping strategy experiments, theme comparisons, and layout optimization.

With real-time analytics, zero-flicker testing, and a native Shopify integration, Elevate makes it easy to test price points, cart behavior, and profit-impacting elements. Its dashboard is designed to surface insights fast, and its user-friendly test builder supports everything from simple page tweaks to full URL splits and multi-armed bandit pricing experiments.

Key Shopify A/B Testing Features:

• Price testing: Find optimal price points using A/B and bandit methods without compromising margins or UX.
• Theme and template testing: Safely test entire Shopify themes or template groups without needing a developer.
• Shipping tests: Optimize free shipping thresholds, flat rates, or dynamic shipping logic based on visitor data.
• Page builder compatibility: Works seamlessly with Replo, PageFly, and Shogun.

Pros:

• Built for profit optimization along with the conversion rate
• No-code test creation directly within Shopify
• One-click variant deployment + undo

Cons:

• Bugs can occur after tests go live
• The subscription price is on the high side for smaller stores

Pricing: Starts at $69/mo (billed yearly). A 14-day free trial is available.

G2 Rating and Top Review: Not listed, but rated 5/5 in the Shopify App Store.

Best For: Non-technical small to mid-sized Shopify store owners looking to boost conversion rates with various optimization tools.

Crazy Egg is a web optimization and behavioral analytics platform that works great with Shopify. You can take advantage of its heatmaps, session recordings, and surveys to inform your A/B testing strategy.

Its integration with Shopify also allows you to track user interactions without needing extensive coding knowledge, as it is built to be beginner-friendly. With easy setup and user insights, Crazy Egg is great for finding issues with your store and running tests to fix them.

Key Shopify A/B Testing Features:

• Visual page editor: Modify CTAs, images, or product descriptions directly on your Shopify store with a drag-and-drop/WYSIWYG editor. No need for a developer.
• Heatmaps and session recordings: Gain insights into how shoppers interact with your A/B test variations by analyzing click patterns, scroll depth, and navigation behaviors.
• Custom conversion goals: Define goals such as button clicks, form submissions, or purchases to measure the impact of your tests on specific shopper actions across your store.
• Google Analytics integration: Sync A/B test data with your GA4 for deeper segmentation and analysis of visitor behavior across your Shopify store.

Pros:

• Easy integration with Shopify; no advanced technical skills required.
• Combines heatmaps and session recordings with A/B testing for comprehensive insights.
• Multi-Arm Bandit optimization ensures faster results by prioritizing high-performing variants.

Cons:

• Limited advanced analytics compared to enterprise-grade tools.
• Requires manual snapshot updates when making changes to live pages.
• Annual subscription model may confuse users expecting monthly billing.

Pricing: Starts at $348 annually. No monthly payments available. There’s a 30-day free trial.

G2 Rating and Top Review: 4.2/5

Best For: Mid-sized to enterprise Shopify stores that want to drive revenue by prioritizing personalization and optimization.

Dynamic Yield is a personalization platform that integrates with Shopify for A/B testing, multivariate testing, and content personalization across web, mobile, and email.

It uses dynamic traffic allocation and user affinity targeting to deliver individualized shopping experiences.

Key Shopify A/B Testing Features:

• Run A/B and multivariate tests: Experiment with Shopify elements such as product pages, CTAs, or banners to identify the best-performing variations for increasing conversions.
• Dynamic traffic allocation: Use machine learning to automatically direct more traffic to high-performing variations during tests.
• AI-powered product recommendations: Boost engagement and sales by displaying personalized product suggestions based on customer behavior and preferences.
• Comprehensive analytics dashboard: Access detailed reports on primary and secondary metrics like CTR, revenue per user, or AOV to make informed decisions.

Pros:

• Secondary metric tracking provides deeper insights into test performance.
• Robust segmentation options allow precise targeting of customer groups.
• Excellent for combining personalization with A/B testing in one platform.

Cons:

• Setup can be challenging without technical expertise.
• Documentation is sometimes lacking, requiring reliance on customer support for complex configurations.
• Pricing may be prohibitive for small businesses or startups.

Pricing: Contact sales for pricing.

G2 Rating and Top Review: 4.5/5

Best For: Mid-sized and enterprise Shopify stores with high traffic that require advanced A/B testing and personalization capabilities.

Kameleoon has built a reputation for its enterprise-grade features, including flicker-free A/B testing, multivariate testing, and AI-powered personalization (even before it became this popular).

Kameleoon integrates with Shopify through a dedicated app, letting you run experiments directly from your Shopify admin. It uses visitor data for precise targeting and provides analytics to measure test impact on conversions, AOV, and engagement.

Key Shopify A/B Testing Features:

• AI Predictive Targeting™: Use machine learning to forecast visitor behavior and deliver personalized experiences that maximize engagement and sales.
• Dynamic traffic allocation: Automatically push more traffic to winning variations during tests using multi-armed bandit algorithms for faster optimization results.
• Drag-and-drop segment builder: Create audience segments based on 45+ criteria (e.g., behavior, product views, cart abandonment) to serve highly relevant test variations.
• Visual editor for non-technical users: Modify page elements like text, images, or layouts without coding, enabling quick experimentation directly within Shopify.

Pros:

• Flicker-free testing ensures smooth user experiences during experiments.
• AI-driven insights help uncover hidden growth opportunities.
• Seamless Shopify integration allows direct management of tests from the admin interface.

Cons:

• Steep learning curve for advanced features like predictive targeting.
• Documentation could be more comprehensive; users may need support for complex setups.

Pricing: Contact sales for pricing. There’s a 30-day free trial.

G2 Rating and Top Review: 4.6/5

Best For: Small to mid-sized Shopify sites focused on improving conversion rates and customer engagement.

Omniconvert is a conversion rate optimization platform designed to help ecommerce businesses, including Shopify stores, run A/B tests, personalize store content, and collect user feedback through surveys and overlays.

With support for advanced segmentation and real-time behavioral targeting, Omniconvert enables you to create tailored experiences that drive conversions. It has a no-code interface, which means better accessibility for non-technical optimization teams.

Key Shopify A/B Testing Features:

• Visual editor: Test variations of product pages, CTAs, or layouts using an intuitive visual editor that requires no coding skills.
• Audience segmentation: Target specific user groups based on various variables like traffic source, UTM campaigns, or behavior to deliver highly relevant experiments.
• Web personalization: Dynamically adjust site content (e.g., product recommendations or banners) based on customer profiles or CRM data to boost engagement and sales.
• Analytics dashboard: Access detailed reports on test performance, including conversion rates and engagement metrics, to make informed decisions about your Shopify store.

Pros:

• Easy-to-use interface suitable for non-technical users.
• Combines A/B testing with personalization, surveys, and overlays in one platform.
• Excellent customer support, praised for its responsiveness and problem-solving.
• Competitive pricing compared to other CRO tools with similar features.

Cons:

• Occasional bugs in the visual editor during test setup.
• The learning curve can be steep for advanced features like segmentation or personalization.
• Some features sit in other Omniconvert products with separate pricing.

Pricing: Starts at $273/month, billed annually. 30-day free trial available.

G2 Rating and Top Review: 4.6/5

Best For: Shopify merchants who want to build and test high-converting landing pages without touching code.

Shogun is a drag-and-drop visual page builder with built-in A/B testing capabilities. It’s designed specifically for Shopify users who want to design beautiful landing pages, product pages, and blog posts and test them without working with code.

While it’s not as advanced as a full experimentation platform, Shogun gives fast-growing stores a flexible way to optimize layout, copy, CTAs, and even template variations directly in the Shopify Theme Customizer.

Its tight integration with Shopify means you can build and manage tests from within your existing store setup.

Key Shopify A/B Testing Features:

• Template-level experiments: Run tests across multiple pages that share the same template to speed up insights and boost revenue sitewide.
• Theme section editor: Modify and experiment with Shopify’s native templates without needing custom code.
• Audience segmentation: Target visitors by location, device, behavior, or traffic source to run more personalized tests.
• Performance metrics: Monitor CVR, AOV, CTR, and RPV from a clean Shopify-connected dashboard.
• Advanced customization: Developers can inject Liquid, HTML, and JavaScript when deeper testing is needed.

Pros:

• Built for Shopify with seamless integration
• Intuitive drag-and-drop builder with no coding required
• Supports both basic and advanced test setup
• Helps you optimize design and performance in one tool

Cons:

• Limited testing depth for complex flows
• Learning curve for advanced features like segmentation

Pricing: Starts at $31/month (billed annually)