We solemnly promise that each bit of content you read here
is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Price testing can unlock Shopify revenue instantly. It is also the fastest way to lose customer trust if you get it wrong. Between product pages, checkout, ads, and feeds, a single pricing experiment can ripple further than most teams expect. This guide breaks down what’s worth testing, what to avoid,...
Cart abandonment sits above 70%. That’s a massive revenue drain. And while marketers obsess over product pages and ad funnels, many ignore the final stretch: checkout. Yet this is where the money’s made or lost. A clunky checkout experience can undo all your earlier conversion wins. Worse, it can cause...
Shopify stores are bleeding money. They spend thousands driving traffic to sites that convert at 1-2% when simple testing could double that. Shopify A/B testing tools can fix this, but very few play well with Shopify’s ecosystem, respect your page speed, and make experimentation easier. This article shows you what’s...
The new Convert Shopify app has evolved from a complex, manual integration into a streamlined, API-based integration for Shopify A/B testing, offering enhanced features and simplified installation while maintaining compatibility with Shopify's latest changes. Key improvements: One-click installation from the Shopify App Store replaces complex manual setup processes. Universal revenue...
Your product page is your elevator pitch. Source Since visitors spend an average of 54 seconds on a page, you have less than a minute to convert them. So we asked CRO experts to nominate their favorite product pages to dissect them and find the common thread that ties all...
Tempted to switch your Shopify theme or try yet another CTA button color to increase conversions? If you’ve been tweaking elements on your store but conversions remain sluggish—it might be time to shift your approach to experimentation. Instead of going down the rabbit hole of tweaking random elements on your...
