We solemnly promise that each bit of content you read here
is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
If you’re running a SaaS business, you’re most likely working hard to present your product in the right way and get your name across to your potential market. In my years as an optimizer who has worked with several SaaS businesses, I have noticed a very disturbing imbalance. Companies...
The book is pure gold: “Making Websites Win” indeed is the ultimate guide to growing any web business, and there is a lot to be learned from the book. It contains 12 years of demonstrated knowledge from the authors Dr. Karl Blanks and Ben Jesson, founders of Conversion Rate...
This infographic has been distilled from an article penned by our CEO and vocal privacy advocate Dennis van der Heijden on the site Conversion Sciences. You can read the original, expanded blog here: https://conversionsciences.com/blog/check-your-cro-toolbox-for-gdpr-compliance/ The General Data Protection Regulation (GDPR) is here! And boy, was it a tidal wave....
I recently came across an interesting webinar on neuromarketing and was pretty impressed by their choice of topic. The title was what first attracted me, and the content kept me glued until the end. And I couldn’t help but marvel at how the right choice of topic has a...
The truth is simple: your product can fail because of its price. It doesn’t really matter if it’s a product or a service; if you charge too much or too little, your campaign can be jeopardized. However, we’re not here to scare you. There are a lot of ways...
“I was just a beginner in the industry with a website that sold lighters. There wasn’t anything special about it, so whenever I used to look at some of my website metrics, I saw that a lot of visitors were coming to my site, some of them were even...
