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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Today I wrote a blog on ConversionXL about what we learned from A/B tests performed on the A/B testing suite Convert Experiments. Here a short quote from that article. It’s only after collecting and analyzing as much research as possible, and doing some basic hypothesis testing with wireframes, do...
Take a look at this weeks, WhichTestWon case study. Xero Shoes tried and header test with trust seals and a big clean-up on the header of their Ecommerce website. We talked about conversion rates on trust seals a couple of days ago and we know from heatmap studies that...
What is Conversion Marketing? Conversion marketing is an eCommerce phrase that is used to describe the act of converting site visitors into paying customers. In the webinar, Dennis van der Heijden along with Matt Dombrow share their knowledge and experience in this particular area with the webinar participants. They talk...
Have you ever heard of the call tracking feature dynamic number insertion? If you haven’t, it’s not a big deal, because not many online marketing agencies have and use it combined with A/B testing to push their clients’ conversion rate up. But what is this dynamic number insertion feature of call...
We built a predecessor for Convert Experiments and launched it in May 2011. This tool has a powerful infrastructure without any client tagging and only uses Java Script. There several ways for testing website visitors, as you might know: Server-side backend testing (i.e., code on the server randomizes the...
