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Not all optimizers would know the 168 cognitive biases that tap right into a prospect’s subconscious and act as that final, “converting” touchpoint. But being a neuromarketer first, optimizer Tim Zuidgeest from Unravel Neuromarketing Research knows them. He knows better than most of us how the consumer brain, the...
We’re just a month out from GDPR enforcement. There’s a lot to do, and a lot we still have questions about. A big one: How can you ensure your Google Analytics tracking is compliant with GDPR? Or the coming ePrivacy Regulations legislation? The short answer: Well, no one knows...
By 2022, videos will command 82% of all internet traffic and 90% of customers today claim videos help them make purchase decisions. This recent interest in video marketing began picking up in 2016. It then snowballed quickly to reach never-before-seen levels by 2018 – the year that we now...
Editors Note: Best practices change—so does this blog. This article was originally published March 7, 2017. It’s been updated for accuracy and usefulness February 8, 2018. So it’s 2018. Last year, in the US alone, 156 billion dollars was spent in mobile ecommerce. And that number is projected only...
CRO Movies Starring HotJar & Convert So sure: it’s not the new Avengers. And we won’t pretend it’s QUITE as entertaining. But…HotJar “movies” are (potentially) more important. Why? Because with this nifty tool you get to see first hand how visitors interact with your website, why they abandon carts,...
Google Analytics is a staple for most optimizers and marketers. The ubiquity of this solution makes it innocuous to the point where we tend to overlook the settings of our Google Analytics account when privacy regulations roll out. But the GDPR was a substantial nudge for testers to scrutinize...
