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When it comes to running experiments, optimizers can choose between client-side and server-side testing. While you can run almost every client-side test on the server-side and a few light-weight backend experiments via client-side testing (using split URL or redirect experiments), doing so won't be as feasible or robust as you'd...
It’s 2020! A new year chock-full of opportunities to improve the performance of your ecommerce business and take it to entirely new heights. My only question is: Are you brave enough to dive in head-first? You may have not even known that 2019 was a pivotal year for ecommerce businesses...
Before we dive into how ITP (Intelligent Tracking Prevention from Safari), ETP (Enhanced Tracking Protection from Mozilla), and Tracking Prevention from Microsoft Edge are impacting your Convert Experiences Reports, let’s get you up to date on these features. Here are a few helpful articles from Convert to kick things off:...
Recent laws like the European GDPR, the ePrivacy Directive, California’s CCPA and the upcoming ePrivacy Regulations nudged browsers to join the cause of protecting user privacy. With Safari ITP and Firefox ETP leading the efforts, and Google recently joining, internet giants are hard at work to come up with a...
A test by test optimization program is not going to cut it if you want to achieve continuous growth. In 2019, CXL reported that 38.3% of optimizers have an undocumented or unstructured process while 17.1% have no process whatsoever. Proper optimization that drives sustainable growth is a process that requires...
When an optimization agency researched how A/B testing tools impacted a website's speed, it found lags. While most seemed perceptible to the end users, a few posed potent threats to a website's user experience (at ~ 4 seconds!). We, too, participated in the analysis — competing head to head with...
