Growth Marketing
So you’re looking for some easy conversion wins. Shame on you—you know better. Because if you listen closely, you can hear the chorus of boo’s now. “Hey!” they say “There are no easy conversion wins. You have to test everything. Best practices might not be best for your audience.”...
Growth Marketing
Getting A/B test results is only half the battle. It’s time to start reading your customers minds. The Key Insights: 1. Horses can’t do the math. We’ll let Tim give you the full anecdote. But the gist is this: everyone thought a horse could tap the answers to math...
Privacy
All cookies seem to work more or less the same. Tiny web file, stored by a user, tracks activity, etc. etc. But some are more “private” than others. And now, more than ever, that’s going to make a difference for your marketing stack. The road to GDPR and ePrivacy...
Privacy
A key principle of GDPR: Present your data policies to users free of “legalese.” SO WHY DID THEY GIVE US 200 PAGES OF BRAIN MELTING JARGON TO READ? Going through the new General Data Protection Regulation is super important. But it’s as fun as watching a golf tournament played...
A/B Testing
A big part of successful optimization comes from the tools used to run the testing campaigns. But who is best placed to decide on the right ones to use? Internal marketing teams may already have contracted tools in place within the business. Or, maybe about to re-procure for upcoming...
Privacy
General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC… …AND, it brings with it, new ePrivacy Regulations (ePR) for EU citizens… …even if that data is stored and handled outside Europe… …in an age when the personal data is increasingly economically valuable. So it’s incredibly important. But...