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Online behavior has been turned on its head as many people started working remotely and staying at home to curb the spread of the novel coronavirus. Being homebound means people have to rely on social media and other online tools as a way of connecting with coworkers, friends, and family....
With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and website optimization. It’s an opportunity for your company to optimize and improve access to information as well as reduce friction along the multiple touch points in your sales...
We all know that conversion rate optimization (CRO) is important. But the truth is — businesses rarely invest enough time and money into it.In fact, over 68% of small businesses don’t have a documented CRO strategy. So I’ve been thinking a lot about the why. Why do people always forget...
Online user behavior has changed. Consumer behavior is in a state of flux as people adapt to a world remarkably different from the one they are accustomed to. In March, Google reported that searchers’ immediate needs were accessing government instructions and shop closure information, food, short-term jobs and financial relief....
The teleconferencing industry is experiencing major growth during this pandemic. As access to offices vanished because of lockdown measures, many workers have transitioned into remote work — working from the safety of their homes. Netskope reports that the number of people in North America working from home has doubled this...
Every eCommerce platform benefits when their site is getting plenty of visits, and that is great. But what matters most is that those visits become conversions. After all, those are the ones that will impact your bottom line! Now, there’s no magic method to turn visitors directly into buyers all at once....
