Privacy
For months, I’ve started work every day, by opening my laptop, and reading about GDPR. First of all: don’t look at me like that, I don’t need your pity. Second of all: I get it now. In that, I will forget my own name before I forget the requirements...
Growth Marketing
Releasing at a Theatre Near You: Operation Over-Automate. Starring over enthusiasm, a plethora of enticing automation possibilities and dreams of a future where everything happens on auto-pilot. Yup. If a company’s stance towards automating processes – especially marketing processes – was a movie, it would be an over the...
Privacy
We are a terrifying few months away from GDPR’s implementation day and the internet is filled with bad advice. The amount of blog posts and Quora answers I’ve seen littered with green lights, that should be RED—is astounding. And as we at Convert, have spent more and more time...
Privacy
Some quizzes tell you whether your personality is more a “spring” or an “autumn.” Some tell you whether or not the Data Protection Authority has the legal right to fine your company for millions of dollars. Guess which one this is. It’s time to play, is this GDPR compliant?...
Privacy
Do Not Track (or just DNT) is a privacy setting end-users can set in most browsers. From February 15, 2018, Convert Experiences will automatically support this setting across its entire install base. “We support Do Not Track because we think it’s really important that you have a simple way...
Privacy
You know what they say—you give them a finger, they will take the hand. Give them a legitimate interest exception, and they’ll cold email all of LinkedIn. GDPR has six lawful grounds for processing personal data, as outlined in Article 6. And legitimate interests is well set up to...