Conscious Business
The benefits of running a Conscious Business aren’t always the ones you’d expect. 2 weeks into starting my new job at Convert, I found myself on one end of a Google Hangouts call trying, in vain, to hold back tears. But it’s not what you think. It wasn’t new...
Growth Marketing
Be honest: Why do you need texts in 2017, the era of visuals, videos, and snap chats? It stands to reason: When you write blog posts, they build trust, ensure engagement and nurturing, increase traffic, and craft you an image of an influencer. When you write sales copies, they...
Growth Marketing
Online marketing is changing every day. Between Google updating their algorithm and competitors outranking you for your keywords, there’s more than enough to keep any online business owner occupied and you need more than just keywords to increase your ecommerce conversions. But there’s one thing that never changes: Why...
Growth Marketing
Keyword research is an integral part of digital marketing. It helps in analyzing demand, creating advertising strategy, brainstorming, content creation and more. But did you know that it can also help improving your conversion rate? Yes, if you know how to find those better-converting keywords! Let’s see how to...
Personalization
Personalization is all around you. If you haven’t noticed it, then you either live under a rock or your competitors are silently capitalizing on one of the best conversion secrets of 2017. According to Dr. Scott Brave (CTO at Baynote), the goal of personalization is to “provide customers with interactive...
Business Strategy
Getting a buy-in for starting conversion optimization process in your organization may be a struggle. CRO is still quite a new concept – according to ConversionXL report, 50% of optimizers have been working in this field for less than 3 years. It would be cruel to blame your boss...