Privacy
Most of the digital world isn’t designed (at least not by default) to protect privacy. And so as optimizers, we’ve to be diligent and tiptoe our way into offering meaningful web experiences while respecting our users’ privacy and complying with laws like the GDPR and privacy Regulation. We also...
Personalization
Personalization is no longer just a cool trend or neat feature to include on your website. Consumers expect (and practically demand) custom experiences from the companies they buy from these days. Offering personalization benefits businesses in a major way, too. According to a report conducted by Salesforce, brands that...
Optimization
CRO conferences are, hands down, one of the best places to learn the most practical optimization tactics and connect with fellow optimizers. And most of these conferences are very well thought-out. With rich sessions, lively panels, and interactive experiences, they help you gain new insights and allow you to...
Remote
As a remote worker, you already know that maximizing your productivity is essential. That means you’re going to need high amounts of focus and concentration. However, that focus and concentration doesn’t come easily. Working outside of a traditional office setup leaves you vulnerable to all sorts of distractions, some...
A/B Testing
Trigger Warning: We know there is a ton of debate raging around statistical significance, the 95% mythical (or not?) mark, testing and traffic, and more. If you are an optimizer who feels strongly about this stuff, you might get triggered. Well, the comments are open and we can have...
Growth Marketing
Optimizing your website is one of the main concerns for enthusiastic online entrepreneurs who have just been assigned their domain name for a site. Some budding entrepreneurs may not fully understand the importance & definition of SEO and PPC. SEO stands for Search Engine Optimization. This is the method,...