Growth Marketing
Holiday season is here. And with Holiday shopping beginning as early as during Halloween, it makes sense for retailers to start early. The same can be said for online retailers or eCommerce stores, who are on the winning side during the Holiday season when customers throng online stores for...
Growth Marketing
We humans like to think we’re rational creatures. That we make logical decisions based on concrete information, and that are conscious minds are in control. There’s plenty of evidence to suggest just the opposite, of course, but we like to ignore it and tell ourselves we know what we’re...
Growth Marketing
B2B copywriting is often an altogether different ball game. However, that doesn’t mean that advice that applies for improving conversions doesn’t make sense here. But there’s a difference between writing for B2B and B2C audience. While B2C customers are the sole decision makers, B2B customers need approvals from a slew...
Growth Marketing
Being an online marketer myself, I am often asked what makes the customer tick? Is it just the HD photography that captivates the customer into purchasing the product, or the product features offered by the manufacturer? Well, both matter to a particular extent, but the x-factor that makes the...
Growth Marketing
Recently while sorting through the conversions on my digital agency’s website, I found one particular blog post that had led to 3 conversions in the past month. Now, conversions on blog posts are not super unlikely or anything but this one was performing better than all the others. We’re...
Growth Marketing
Let me guess; You are either stuck on how to structure your sales page or how to make it sell without sounding sleazy? If you’re ready to launch your very first sales page or have an existing one that’s not giving you the conversion you’re looking for, then you’ll love...