Privacy
Recent laws like the European GDPR, the ePrivacy Directive, California’s CCPA and the upcoming ePrivacy Regulations nudged browsers to join the cause of protecting user privacy. With Safari ITP and Firefox ETP leading the efforts, and Google recently joining, internet giants are hard at work to come up with...
A/B Testing
When an optimization agency researched how A/B testing tools impacted a website’s speed, it found lags. While most seemed perceptible to the end users, a few posed potent threats to a website’s user experience (at ~ 4 seconds!). We, too, participated in the analysis — competing head to head...
A/B Testing
When experiments target the right audiences, they get better and more conclusive results. For Ken Hanson, a Convert Experiences user, audience targeting didn’t just get better results, but 50 percent better results. Here’s what happened… Hanson wanted his users to leave reviews for their apartments. He hypothesized an experiment...
A/B Testing
Changing a core part of your marketing stack is never easy. Balancing product features, pricing, and great customer service makes choosing a new A/B testing tool challenging. The push to change tools may come from outgrowing your plan on your current tool, but upgrading will cost an arm and...
Privacy
Updated February 19, 2020: A new update from the CNIL states that A/B testing and audience measurement are now exempt from consent. You might think GDPR only caused a disruption when it came into effect in May 2018. The truth is Europe has been in turmoil all throughout 2019...
Privacy
Cookies, the little pieces of data websites collect from users, are becoming a lot less relevant due to recent events. Don’t be mistaken, though. The search for more data is at an all-time high and will continue to climb in the coming years. Cookies just aren’t one of the...