Growth Marketing
The world of marketing is filled with trends that come and go like that one pet of yours who just can’t decide if they want to be inside or outside. In other words, marketing is pretty much a revolving door of trends. The thing is, every now and then...
Growth Marketing
Inclusivity has become an increasingly popular concept in 2019 – spanning everything from business practices, political policies, and digital design. And as the world continues its steady march towards digitalization, inclusive web design is likewise becoming an important business practice. In the UK, for example, there are an estimated...
Growth Marketing
Business to business and business to customer companies might share similar business goals to an extent. There are common goals such as increasing sales, generating high-quality leads, boosting traffic, and maximizing profits. Having said that, the approach to achieve these goals is different for B2B and B2C businesses. The...
Growth Marketing
Optimizing your website is one of the main concerns for enthusiastic online entrepreneurs who have just been assigned their domain name for a site. Some budding entrepreneurs may not fully understand the importance & definition of SEO and PPC. SEO stands for Search Engine Optimization. This is the method,...
Growth Marketing
In 2018, the Instagram and social media worlds experienced a novel trend with the rise of several AI models such as Shudu and Lil Miquela. Those in the e-commerce field have long known that AI can help businesses optimize their marketing strategies on the back-end. For example, AI and...
Growth Marketing
Content marketing, if done right, is capable of producing dramatic results for your business. That’s why a staggering 91% of companies and marketers have reported that they rely on content marketing strategies. It’s critical to the success of your business that you start incorporating content marketing into your overall...