We solemnly promise that each bit of content you read here
is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Price testing can unlock Shopify revenue instantly. It is also the fastest way to lose customer trust if you get it wrong. Between product pages, checkout, ads, and feeds, a single pricing experiment can ripple further than most teams expect. This guide breaks down what’s worth testing, what to...
Cart abandonment sits above 70%. That’s a massive revenue drain. And while marketers obsess over product pages and ad funnels, many ignore the final stretch: checkout. Yet this is where the money’s made or lost. A clunky checkout experience can undo all your earlier conversion wins. Worse, it can...
Shopify stores are bleeding money. They spend thousands driving traffic to sites that convert at 1-2% when simple testing could double that. Shopify A/B testing tools can fix this, but very few play well with Shopify’s ecosystem, respect your page speed, and make experimentation easier. This article shows you...
Shopify’s infrastructure updates, particularly to its checkout systems, have prompted these improvements. In early 2023, Shopify announced it was deprecating checkout.liquid in favor of Checkout Extensibility, a sandboxed, controlled approach that protects sensitive data, is faster, and ensures checkout customizations don’t break during platform upgrades. While these changes mean...
Your product page is your elevator pitch. Since visitors spend an average of 54 seconds on a page, you have less than a minute to convert them. So we asked CRO experts to nominate their favorite product pages to dissect them and find the common thread that ties all...
Tempted to switch your Shopify theme or try yet another CTA button color to increase conversions? If you’ve been tweaking elements on your store but conversions remain sluggish—it might be time to shift your approach to experimentation. Instead of going down the rabbit hole of tweaking random elements on...
