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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Scaling content production is never an easy issue. There’s a fine line between scaling your company’s content creation and producing too much content (quite possibly of lower quality). Yet, in today’s world of multiple channels, not scaling may mean losing out. Your brand is expected to be everywhere. So...
Microcopy is what one would call a “person on a mission”. Essentially, it’s a technique with a very specific purpose that can earn brands conversions, by influencing how prospects behave at the moment of taking an action. More often than not, microcopy is what reduces friction by making prospects...
Video took on a new trajectory in 2020. As the world etched deeper into the coronavirus pandemic, people turned to the web to connect with each other and brands. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and...
In October 2020, Google introduced Google Analytics 4 (GA4), its largest update to Google Analytics since the popular tool was unveiled in 2005. Since then, there’s been tons of excitement with regards to the direction Google is taking the product, as well as a lot of questions regarding the...
There is a great Chinese proverb — chase too many rabbits, catch none. This maxim couldn’t be more applicable to content marketing. There are just too many SEO strategies to do them all. And when it comes to link building, your best bet is to focus on one approach...
No matter what digital campaigns you’re planning this year, you’re definitely going to need a killer landing page design strategy. As the key element to driving conversions on your website, landing pages need to be highly optimized to influence consumer behavior and purchase decisions. And with the widespread availability...
