We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Combine qualitative and quantitative data to fully understand customer behavior and make more informed marketing decisions. Your marketing strategy is a house of cards. One wrong move, and it all comes crashing down. But what if you could see the future and derisk your strategic decisions? No, we do...
The search is changing as we speak. And it is happening too fast even for Google to keep up. How will online findability change in the course of this year and further on? Which SEO tactics will survive the change and continue to be effective? Will there be new...
Before November 2022: “Google dominates the search engine market, no contest.” After November 2022: Okay, it wasn’t so dramatic. But the arrival of ChatGPT was so chaotic and challenging that concerns within Google rose up to a “code red” level. Just 2 months prior, Google had to admit that...
If you work in an agency, chances are you aren’t twiddling your thumbs all day. You’re busy running experiments, managing clients, and trying to keep your head on straight while running your projects like a well-oiled machine. With all the balls that you’re juggling, it’s easy to fall into...
In an increasingly digital world, data is everywhere. And it is no longer just for scientists or finance professionals. First-party data is changing the way we market and engage with customers. 92% of leading marketers believe that using first-party data to help understand what consumers want is critical to...
Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. In this post, you will learn why experimentation is the key to good marketing, why it is such a challenge in B2B marketing, and how to implement an experimentation...
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Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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