We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Trina Moitra is the head of marketing at Convert. She loves setting the voice and vision behind Convert's brand messaging, cementing the market vision for the company. In her spare time, she can be seen taking personality quizzes to understand herself better.
Curiosity drives us. Picture a child who dismantles a toy, not to break it but to understand how it works. That’s us. We don’t grow out of that. We all have an innate desire to explore, to understand, and to improve. Yet, for many, the word “experimentation” feels distant,...
To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. And we do not wish to masquerade as such. Instead, we’re observers, just like you, trying to make sense of an exponential advancement in technology. There’s been a ton (conservative estimate) of hype around...
Buckle up, and hold onto your curiosity hats, folks, because we’re about to plunge into the world of A/B testing portfolios like never before! We’ll start by breaking down multiple concepts and clearing up a few myths and misconceptions, and then we’ll dive into the meat (or tofu for...
Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. From Shakey the Robot in the late 1960s to the “Expert System” in the 1970s, and of course, various virtual assistants (Siri and Alexa) and chatbots, we’ve always...
The grown up, virtual equivalent of “Boo! April Fools…” goes down on LinkedIn, pretty much every year. In 2023 we saw Daniel Foley Carter appoint himself as the Global Head of SEO for OpenAI. And the inimitable Frenchman Louis Grenier flippantly accepted the position of Chief Growth Hacker for...
2025 does not look like the year the chaos is going to stabilize into the ultimate post-pandemic “normal”. Disruptions will continue to abound. With plunging savings, rising debt, and the overall economic pessimism that’s coloring predictions, consumer behavior will change in significant ways. In the past, organizations could afford...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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