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Almost every company I interview, whether it’s an agency responsible for their clients’ media spend or they’re running their own paid traffic campaigns, the one metric they always focus on is the Cost Per Lead (CPL). What doesn’t seem to add up is that no businesses I know use...
I downloaded the latest version on Ash Maurya ‘s book Running Lean. I read it over 6 months ago but now we are more into the whole lean methodology and I read Eric Ries’ Lean Startup book recently also Ash’s book made more sense. When reading Nail it then...
The folks over at Oracle have shared with us this great infographic on their 8 Tips for Improving marketing conversion. Marketing Conversion is a form of online marketing that A/B testing software converts website visitors into paying customers. This makes sure that the website’s traffic is beneficial for exposure, but that...
Not too long ago, the Convert Academy hosted a webinar presented by Nazli Yuzak, a Senior Digital Consultant at Dell who was initially working in the optimization industry prior to joining the folks at Dell. She first worked at a global education company before venturing into the E-commerce setting. Both...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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