An Optimizely Alternative that is Flexible, Affordable and Just as Powerful.

Meet Convert Experiences. It has the Optimizely A/B testing features you’re used to, with the bonus of 4x faster support. Save up to USD 100k on your contract

Optimize Conversion Rate

Optimizely Alternative on Your Mind?
You Can Save Big with Convert Experiences.

Convert Experiences plans help you save thousands of dollars on your annual Optimizely contract, and offer most of the features you need to carry on reliable, secure A/B testing - to your high standards.

Plus you get a supportive team of experts ready to help you beat your conversion roadblocks.

Leaving your existing A/B testing tool is hard. But we listen to you, help you migrate for free from Optimizely, and prioritize your success from the get-go.

The Support That You & Your Clients Need

Convert’s support team are awesome—whether we’re sanity checking with George or Claudiu, or discussing audience configurations with Dionysia or Alex, we always get the support we and our clients need.

Sean Clanchy

Sean Clanchy

at Swanky Agency

Here's How Convert Experiences Stacks up Against Optimizely Web

Optimizely
Grow
Optimizely
Accelerate
Optimizely
Scale
Convert Experiences
Pro
Convert Experiences
Specialist
Number of Tested Users per month
Pricing dependent on MAUsPricing dependent on MAUsPricing dependent on MAUs700K400K
Price per month (monthly plan) Unknown (gated pricing)Unknown (gated pricing)Unknown (gated pricing)
$1,699

$999

Price per month (annual plan) Unknown (gated pricing)Unknown (gated pricing)Unknown (gated pricing)
$1,019/mo
- 40%
$599/mo
- 40%
Annual Price Unknown (gated pricing)Unknown (gated pricing)Unknown (gated pricing)
$12,233
$7,193
Forced Plan Upgrades
YesYesYesNoNo
Discounts: 2 years UnknownUnknownUnknown
Discounts: 3 years UnknownUnknownUnknown
Auto-Upgrade UnknownUnknownUnknown No (overcharge per 100K $299) No (overcharge per 100K $299)
Support
Email Support (priority)
Chat Support
Phone Support N/AN/A
Dedicated customer success and/or technical solutions engineer N/AN/AN/A
Premium Onboarding Add-onAdd-onAdd-on
Features
Active Domains for A/B testing UnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Unlimited sub-domains UnknownUnknownUnknown
Unlimited Collaborators UnknownUnknownUnknown
A/B Testing
Split Url Testing
Multivariate Testing
Multipage Testing
Unlimited Tests
Unlimited Variations UnknownUnknownUnknown
Active Goals
UnknownUnknownUnknown7060
No. of Active Experiences UnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Traffic Source Targeting
Time of Day Targeting
Easy One Tag Integrations
Number of 3rd party integrations 18018018090+90+
Visual Editor
Advanced CSS/HTML/JS editor
Unique JS/CSS per Variation
Unique JS/CSS per Experiment
Unique JS/CSS per Project
Deploys
Add-onAdd-on10050
Full Stack & Feature Flags
Real Time Results 5 - 10 minutes5 - 10 minutes5 - 10 minutes
Automatic Bounce Measurement
Dynamic Revenue Tracking
Cross-domain Testing and Tracking
Post - segmentation Only Device type and Campaign type
PDF Export
Unlimited Projects 5030
Excel Export
Campaign Data Retention 18 months18 months18 monthsNo limitNo limit
Javascript Event Pushing
Third-Party Site Goal Tracking
UnknownUnknownUnknown
Real-Time Reports UnknownUnknownUnknown
Language Targeting
IP Targeting
Anti-flicker protection
Google Analytics Goal Import
GA Automatic Revenue Tracking
Cookie Targeting
Geo / Demographic Targeting
Cross-browser Q&A
Role Based Users
Frequentist & Bayesian Stats Engine
Sequential testing and false discovery rate controlsSequential testing and false discovery rate controlsSequential testing and false discovery rate controls
Sequential Testing
Test Collision Protection
Advanced / Custom Targeting
Custom Tag Targeting
JS Targeting
Mobile Site Testing
Mobile App Testing UnknownWith Feature Experimentation productWith Feature Experimentation product
API
SRM Checks
Personalize experiences for segments
Personalize experiences with behavior-based targeting
Change History
Live Log
SECURITY & PRIVACY
Single Sign On (SSO)
EU based servers FrankfurtFrankfurt
Non-PII Cookie lifetime 6 months6 months6 months6 months6 months
Third Party cookies
Do Not Track Browser
Support Opt Out Feature
DPA (for partners who want to sign it)
PCI-DSS compliance
SOC 2 compliance
**Pricing & Features Last Updated on April 7th 2024
**All Prices are in USD
Check out all other Convert Experiences plans.

Here's How Convert Experiences Stacks up Against Optimizely Web

Optimizely
Grow
Optimizely
Accelerate
Optimizely
Scale
Convert
Pro
Convert
Specialist
Number of Tested Users per month
Pricing dependent on MAUsPricing dependent on MAUsPricing dependent on MAUs700K400K
Price per month (monthly plan) Unknown (gated pricing)Unknown (gated pricing)Unknown (gated pricing)
$1,699

$999

Price per month (annual plan) Unknown (gated pricing)Unknown (gated pricing)Unknown (gated pricing)
$1,019/mo
- 40%
$599/mo
- 40%
Annual Price Unknown (gated pricing)Unknown (gated pricing)Unknown (gated pricing)
$12,233
$7,193
Forced Plan Upgrades
YesYesYesNoNo
Discounts: 2 years UnknownUnknownUnknown
Discounts: 3 years UnknownUnknownUnknown
Auto-Upgrade UnknownUnknownUnknown No (overcharge per 100K $299) No (overcharge per 100K $299)
Support
Email Support (priority)
Chat Support
Phone Support N/AN/A
Dedicated customer success and/or technical solutions engineer N/AN/AN/A
Premium Onboarding Add-onAdd-onAdd-on
Features
Active Domains for A/B testing UnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Unlimited sub-domains UnknownUnknownUnknown
Unlimited Collaborators UnknownUnknownUnknown
A/B Testing
Split Url Testing
Multivariate Testing
Multipage Testing
Unlimited Tests
Unlimited Variations UnknownUnknownUnknown
Active Goals
UnknownUnknownUnknown7060
No. of Active Experiences UnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Traffic Source Targeting
Time of Day Targeting
Easy One Tag Integrations
Number of 3rd party integrations 18018018090+90+
Visual Editor
Advanced CSS/HTML/JS editor
Unique JS/CSS per Variation
Unique JS/CSS per Experiment
Unique JS/CSS per Project
Deploys
Add-onAdd-on10050
Full Stack & Feature Flags
Real Time Results 5 - 10 minutes5 - 10 minutes5 - 10 minutes
Automatic Bounce Measurement
Dynamic Revenue Tracking
Cross-domain Testing and Tracking
Post - segmentation Only Device type and Campaign type
PDF Export
Unlimited Projects 5030
Excel Export
Campaign Data Retention 18 months18 months18 monthsNo limitNo limit
Javascript Event Pushing
Third-Party Site Goal Tracking
UnknownUnknownUnknown
Real-Time Reports UnknownUnknownUnknown
Language Targeting
IP Targeting
Anti-flicker protection
Google Analytics Goal Import
GA Automatic Revenue Tracking
Cookie Targeting
Geo / Demographic Targeting
Cross-browser Q&A
Role Based Users
Frequentist & Bayesian Stats Engine
Sequential testing and false discovery rate controlsSequential testing and false discovery rate controlsSequential testing and false discovery rate controls
Sequential Testing
Test Collision Protection
Advanced / Custom Targeting
Custom Tag Targeting
JS Targeting
Mobile Site Testing
Mobile App Testing UnknownWith Feature Experimentation productWith Feature Experimentation product
API
SRM Checks
Personalize experiences for segments
Personalize experiences with behavior-based targeting
Change History
Live Log
SECURITY & PRIVACY
Single Sign On (SSO)
EU based servers FrankfurtFrankfurt
Non-PII Cookie lifetime 6 months6 months6 months6 months6 months
Third Party cookies
Do Not Track Browser
Support Opt Out Feature
DPA (for partners who want to sign it)
PCI-DSS compliance
SOC 2 compliance
**Pricing & Features Last Updated on April 7th 2024
**All Prices are in USD
Check out all other Convert Experiences plans.
Get Testing, ASAP

Get Testing, ASAP.

Convert has enterprise-ready features. But none of the enterprise red-tape. Our sales process won't leave you frustrated. Start a trial. Choose a plan. Begin testing.

Smooth Interface. Smoother Onboarding

Smooth Interface. Smoother Onboarding.

Being fuss free is key. That’s why we don’t stop at fixing bugs and glitches. You'll also get complimentary deep-dive onboarding sessions that’ll help you use our rich features to actually grow your business.

The Best Support You’ve Used. Period

The Best Support You’ve Used. Period.

Our support is 4x faster according to Zendesk. If you ask our users, they’ll say it’s the most human, caring support team they’ve ever worked with. Most A/B testing tools offer similar features. We’ve chosen to make our people and our support our differentiator.

✓ No Credit Card
✓ Easy Set-Up
✓ Plans @ $999 per month

Convert Experiments is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO

Julien Le Nestour

Julien Le Nestour

via CXL

Convert provides great support for those starting out with CRO, all the way to companies running multiple teams spread across the world.

You can expect fast 24/7 responses to the questions you and your team might have and their integration with Google Analytics allows you to do your analysis the way you want and combine it with all the other data you already have in GA. The value you get for the price is unlike any other in this industry.

Guido Jancsen

Guido Jancsen

International Speaker & Global CRO Leader

G2 Crowd Logo

Has Spoken

We rank better than Optimizely for several critical factors like - “A/B Testing”, “Ease of Doing Business” and “Quality of Support”.

See for Yourself

High Performer Winter 2023
High Performer Spring 2023
High Performer Summer 2023
SmartInsert™ technology visualization

We’ve Beaten the Blink.

One reason why Convert Experiences is a top Optimizely alternative is thanks to our patent-pending SmartInsert™ technology. Our tool is fast and blink-free. Optimize your site for more conversions without losing your SERP position. Improve your conversions without losing your SERP position.

Rich reporting example

Transparent Stats Engine. Rich Reporting.

Convert uses two-tailed Z testing. Our stats calculations are open to scrutiny so that you can trust your winners. Present these results in compelling reports that’ll convince your C-suite to keep testing.

Need an Optimizely Alternative That Fits Your Needs? Experience Our Advantages.

Full Stack Experimentation

Convert Experiences is the only A/B testing tool in the market that doesn't charge extra for full-stack capabilities. We believe experimentation is incomplete, if you can't apply its principles across all your growth channels and motions. We've made our offering Full Stack - with server side experimentation (serve code and variations from your server, instead of relying on your traffic's browser), A/B testing across both web & apps, feature flagging & rollouts to build and release better products, faster. More to come!

Explore Feature In Free Trial
Full Stack Experimentation

Frequentist & Bayesian Stats Engine

Access both Frequentist and Bayesian options in every plan released in 2023. For Frequentist, get access to two-tails or one-tail Z-test and multiple comparison corrections like: Bonferroni and Sidak.These offer more view options while looking at test data, allowing Convert customers to get precise with p-values or to work with the Bayesian chance to win probability, depending on the nature of the experiment and its design.

Explore Feature In Free Trial
Frequentist & Bayesian Stats Engine

Advanced Goals

Use 9 goal templates to help gauge the success of your variants. Set up advanced goals with 40+ filter conditions. Or import goals from Google Analytics. Set scroll goals and click goals.

Explore Feature In Free Trial
Visit a specific page
Revenue Goal
Click on a link
Submit a form
Click something on a page
JavasScript triggered goal
Scroll percentage goal
Advanced Goal
Imported from Google Analytics

JS Tester for Dynamic Testing

Build tests directly in our JS editor—which gives you full acess to your site’s JS, jQuery and CSS. Plus, create tests based on JS event pushing, so you can track and account for user behavior.

Explore Feature In Free Trial
JS Tester for Dynamic Testing

Data Sources

All data is useful! Even if it is stored in your marketing or email automation tool. With Data Sources acting as open connectors, testers leverage powerful JS enabled targeting that exposes massive traffic segments to variants based on conditions which evaluate "true" at a later stage.

This isn't your average "site area tool". Pull in unique identifiers like lead scores from your scattered databases to mature your testing strategy and take things to the next level.

Explore Feature In Free Trial
Data Sources

Advanced Targeting

Sources, channels, and geo-locations that underperform, don't need to stay that way. Segment off users by historical behavior, third party input using Data Sources, cookies, or JS events. And, give underperformers the boost they need.

Explore Feature In Free Trial
Advanced Targeting

Personalization

In the end, it’s individuals who convert. So focus on the individual. Convert’s personalization features allow you to be more persuasive—matching specific pages to specific people with rich geo-targeting.

Explore Feature In Free Trial
Personalization

Rich Reporting & Solid Stats

💡 All Convert Experiences reports are based on unsampled data. We use 100% of the data collected by your set up to call winners.

From CTR, AOV, RPV, to ROI—compare any of your KPIs with high confidence, and low costs. We stop tests at the right time: once they reach the capped visitors, statistical significance, or your fixed time window. So you save money, and can test something new.

What Test Methodology does Convert use?

Explore Feature In Free Trial

Post Segmentation

Slice and dice your test data with ease after concluding your experiments. Identify segments like new/returning users, browsers used, devices used, campaigns clicked, and resident countries from the audiences exposed to your variants. Take advantage of custom segments as well, so that no learning is lost.

Explore Feature In Free Trial
Post Segmentation

Hypotheses Building & Prioritization

Overwhelmed with improvement possibilities on your site? All ideas are not created equal. Compass (Beta) accessible within Convert Experiences is an intuitive, no-fuss way to build strong hypotheses, prioritize them through the PIE or ICE model for maximum impact and deploy them as A/B tests or split tests after they’ve been fully matured for execution.

Explore Feature In Free Trial
Hypotheses Building & Prioritization

Collision Prevention

Wisdom says don’t run simultaneous tests on the same page, or set of pages. Actual business decisions are taken based on risk/reward analysis. Often targeting the same page with two experiments might make sense in terms of expediting learning and avoiding opportunity costs. For the discerning tester, we have the collision prevention feature that prevents users bucketed in one experience from being bucketed in another.

Explore Feature In Free Trial
Change History

Change History

Transparency, security and compliance come to the forefront with the Convert Experiences Change History. This centralized stream of activity spans all projects in your account, controls and monitors access of information in the company and serves as an audit trail during incident reviews.

Explore Feature In Free Trial
Change History

API Integration

The secure token based Convert API lets you create new tests and experiences, retrieve and modify settings and generate reports and overviews for the entire application. This is especially developed for CRO agencies, organization with a high testing velocity, and developers interested in integrating into the Convert Experiences Suite.

Learn How Our API Works
Api Integration

Live Log

Quality Assurance (QA) is one of the most important facets of building consistent experiences. Although a simple test can be built entirely within the No-Code Visual Editor, most experiences will need QA. Our Live Log overview feeds realtime events to the account to facilitate a quick deployment of the experience, saving valuable time in the development and release of experiences to production sites.

Explore Feature In Free Trial
Live Log

SRM Check

Even big tech firms see Sample Ratio Mismatch creep into 6%-10% of their experiments. SRM (or the instance where the control & the variant in your experiment do not receive equal split of traffic) is such an important validity threat that most experts consider peeking for the purpose of detecting SRM an acceptable risk.

In Convert reports, you can now choose to be notified of SRM when it occurs.

Explore Feature In Free Trial
SRM Check

Single Sign-On

Complete control over who accesses your Convert Experiences account. Only allow members of your organization to log in with Single Sign-On that integrates with your existing authentication layers. Ditch messy passwords. Using your A/B testing tool got easier, yet more secure.

Explore Feature In Free Trial
Single Sign-On

Privacy Notifications

As a Convert Experiences user, making your site and your business better should be your only concern. That’s why we have a privacy roadmap and provisions, like no other.

Want to step outside the box with your testing? Want to open up our tool and see what it can do? We’ve built timely, easy to read and useful notifications right into the app. Get signaled about the privacy impact of turning on key features. Make good decisions. Keep your testing effective and compliant.

Explore Feature In Free Trial
Privacy Notifications

Security & Authentication

Something you know + something you have = unparalleled data security. That’s the premise for the Convert Experiences two-factor authentication as default on every plan. With this feature you add much needed layers of protection to your testing system. For further ease of use we also offer Single Sign-On (SSO) for specific plan levels to integrate with your existing authentication layers.

Explore Feature In Free Trial
Security & Authentication

Ready to Make a Smart Business Decision That Also Feels Right?

✓ No Credit Card
✓ Easy Set-Up
✓ Plans @ $999 per month
Or Download our A/B Testing Tools Comparison PDF
Convert Team

Most A/B Testing Tools are Similar.
Here’s How We (Actually) Set Ourselves Apart.

Most A/B Testing Tools are Similar.
Here’s How We (Actually) Set Ourselves Apart.

Why should you use Convert Experiences?

The features and support are only part of the story.

In today's market tech is duplicated.

That's why we are betting on who we are to set us apart.

Convert is a Conscious Business.

This means we only work with companies that do not cause harm to the planet, don't spread hate and divisiveness, and do not suppress the rights and freedom of under-served communities.

Most importantly, we put our money where our mouth is.

We are the only Climate Neutral certified A/B testing tool out there.

And a portion of our monthly revenue goes towards our goal of being 100x climate positive.

Climate Badge

So if partnering with a fun, async and “remote since 2010” team of passionate purpose driven individuals sounds like your thing, sign up for a Deploy free trial.

Pricing & Features Last Updated on 1st January 2020

Frequently Asked Questions About Optimizely:

Who Would Benefit The Most From Optimizely Web Plans?

Optimizely is an Enterprise tool.

Businesses that can commit upwards of USD 60,000 to an A/B testing solution in one go can consider Optimizely X.

However, with limits on integrations and key features like Multivariate tests and behavioral targeting, anything less than the Web Enterprise plan may in fact restrict innovative testing.

Optimizely limits integrations by plan.

The Optimizely X Essential & Business options have integrations with Google Analytics, Google Adwords, Clicktale and Adobe Analytics. The Enterprise variant supports integrations with solutions like BlueKai, Lotame, Demandbase and Lytics.

There are several integrations that are maintained by Optimizely technology partners. But these are limited to some 20 tools.

An integration with Shopify or Salesforce does not feature on the Optimizely site or in Optiverse (their learning hub).

What is the difference between Optimizely X and Classic?

Optimizely Classic was the original Optimizely platform, dedicated to A/B testing with some enhanced features that aided Conversion Rate Optimization.

Optimizely X takes the game to a whole new level. With modules like Optimizely X Web Experimentation, Optimizely X Web Personalization, Optimizely X Web Recommendation and Optimizely X Full Stack, you get the tools you need to run a highly advanced conversion rate optimization program, and conduct experiments on any code base you want (not just your website).

On what factors does Optimizely pricing depend?

Optimizely has gone through multiple price revisions in the past couple of years. Optimizely X (the latest avatar of the solution) prices its plans based on the formula:

Cost of the Optimizely License ( this includes the cost of Impressions) + Cost of Services Rendered.

The license automatically renews every year. The impressions start at 10 million as a base and can go up to 25 million a year, beyond which increments come in blocks of at least 25 million impressions.

It is unclear what the “cost of services” covers.

Why is Convert Experiences a reliable Optimizely Alternative?

Here are two reasons why Convert Experiences is a reliable Optimizely Alternative:

  1. Commitment to your success: A/B testing is not about making a few front-end changes.As an Optimizely user you understand the true meaning of experimentation. It is making data backed decisions in all aspects of your business and your product development.This isn’t possible through a polished features set alone. This sort of commitment needs the support of your vendor and the experience of other CRO industry experts who are scaling best practices or re-inventing the wheel to innovate.

    Convert as a brand has evolved its A/B testing tool based on a decade of feedback from some of the best optimization agencies in the world. Our support is 4x faster and more thorough than our competitors. We have a network of experts and certified partners who truly believe in our vision and bring the same passion for putting your best interests first in all their interactions with clients. The bottom-line is – Optimizely is known for optimization maturity….Will other vendors also work with you to mature your testing program? Convert will.

  2. Transparency: In today’s world your brand is every vendor and customer you’ve ever worked with. Think about that! If your vendors are involved in a data breach…or support divisive policies, then by association your brand image is bound to be tarnished. Can you afford a debacle?Convert has a legacy of being human and being transparent. Not only do we proudly live our Conscious Business ethics, we speak up about controversial matters that require a strong stance for the welfare of the world. We have never hesitated to turn down business that goes against our core values. And we have always communicated our wins and our failures to our users in a timely, open, and candid way.

How does the Optimizely X snippet work?

The Optimizely X snippet loads on a site page and also runs the Project Javascript. The snippet is considered “activated” and triggers any time all the page targeting conditions (including the specified URL criteria) are met.

Upon this activation, Optimizely polls the experiments in the system using the specific page and evaluates whether an individual is qualified to enter the test and view the variants. Optimizely has claimed to reduce flickering in its testing solutions with the launch of Optimizely X. The verdict is still out on whether the performance has actually improved.

(— Want to see what a truly flicker free tool looks like? See how Convert Experience has beaten the blink, for good —)

Does Optimizely allow monthly plans?

No. All customers have to purchase annual plans.

How much do Optimizely X plans cost?

Optimizely X Web Business plans come to approximately USD 63,700 for 10 million impressions, available up front. Whereas, the Optimizely X Web Enterprise variant can cost up to USD 113,100 for 10 million impressions, available up front. As is clear from the table above, all Optimizely products come with annual plans and have no monthly payment options.

How to Choose an Optimizely Alternative?

Choosing an Optimizely Alternative is no different from choosing a good robust A/B testing tool to take care of optimization needs in these tumultuous times. We have created a blog on the process of choosing an A/B testing tool here.

But in general the following guidelines should point you in the right direction:

  • What is the actual issue with your Optimizely deployment? A nebulous problem often leads to either no change or hasty, ill-planned change. Define where you are and where you would like to be and take it from there. For example, are you worried about poor visitor experience because of Flickering? Then where you would like to be is “Speedily served variations without Flickering
  • What are the Optimizely features you can’t do without? Optimizely has a plethora of sophisticated and high-end features. But if you think about it, 80% of your optimization program is reliant on 20% of the features. Identify what these key features are. And list the tools in the market that lead with these features. In case you are looking, we have created an easy manual to compare Optimizely with the most popular Optimizely competitors in the market. Get your free A/B Testing Tools Comparison.
  • Do you want to save on Optimizely plans? You do get what you pay for. But there are affordable tools in the market that can offer an experience similar to Optimizely. If most of your non-negotiable features are included in a new tool, and you can save big with the shift, then plan to garner C-suite support. How will you re-invest the money in your business, especially in the post COVID-19 world where testing velocity should increase to eliminate uncertainty? That’s a key question. We have created a guide to help you re-negotiate or terminate your Enterprise contract.
  • Does privacy figure on your list of concerns? Post GDPR, a keen interest in preserving user trust and supporting data privacy has shaped the optimization world. Do you want to ensure that A/B testing remains in the realm of “Essential” analytics with first party cookies and no PII saved in the default setting? Ask your potential vendors for specifics around their technical implementation and if they have a plan to comply with browsers and their possible vision of a cookie-less future.
  • Get clear on your nice-to-haves. Some aspects are essential. But since migration already takes time & effort, what A/B testing roadblocks would you like to eliminate with the shift? What areas have been causing problems but have not come to the surface yet? Dig deep. Interview the people who actually use the tool and struggle with the glitches or celebrate the wins. More share-worthy reports? Better support? More integrations?
  • Will you have vendor support during & after migration? Just sealing the deal on paper does not guarantee a successful shift. Ensure that your vendor has professional help to manage the process and can be proactive instead of a by-stander. For example, with Convert Experiences, you can migrate from Optimizely for free and be assisted by our agency partners with previous Optimizely experience. The post-deployment phase is when adoption happens. Thorough onboarding for all users and a support team that finds speedy, simple solutions can flatten the initial learning curve.

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