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Optimizely Alternative 2020:
Fast, Affordable and Feature Rich.

Meet Convert Experiences. It has the Optimizely A/B testing features you’re used to, with the bonus of 4x faster support. Save up to USD 100k on your contract

Save Big with Convert Experiences

Optimizely Alternative on Your Mind?
You Can Save Big with Convert Experiences.

Convert Experiences plans help you save thousands of dollars on your annual Optimizely contract, and offer most of the features you need to carry on reliable, secure A/B testing - to your high standards.

Plus you get a supportive team of experts ready to help you beat your conversion roadblocks.

Leaving your existing A/B testing tool is hard. But we listen to you, help you migrate for free from Optimizely, and prioritize your success from the get-go.

The Support That You & Your Clients Need

Convert’s support team are awesome—whether we’re sanity checking with George or Claudiu, or discussing audience configurations with Dionysia or Alex, we always get the support we and our clients need.

Sean Clanchy

Sean Clanchy

at Swanky Agency

Here’s How Convert Experiences Stacks up Against Optimizely Web

Optimizely
Web Testing Essentials
Optimizely
Web Testing Business
Optimizely
Web Testing Enterprise
Convert Experiences
Kickstart
Convert Experiences
SPECIALIST
Convert Experiences
LEADER
Number of Tested Users per month -100M +100M + 500,000 From 750K to 1.5M From 2M to 3M
Price per month (monthly plan)Only annual contractsOnly annual contractsOnly annual contracts $899 From $1,099 to $1,999 From $2,399 to $3,499
Price per month (annual plan)Only annual contractsOnly annual contractsOnly annual contracts $799 From $999 to $1,799 From $2,159 to $3,149
Annual Price
Not Offered Alone
Only available with full stack
In the range of $63K USD
In the range of $113K USD
$8,388 From $10,548 to $19,188 From $22,788 to $33,588
Forced Plan UpgradesYesYesYesNoNoNo
Discounts: 2 years - - -Contact salesContact salesContact sales
Discounts: 3 years - - -Contact salesContact salesContact sales
Auto-UpgradePrice not givenPrice not givenPrice not given $199 per 100K $199 per 100K $199 per 100K
Support
Email Support (priority)
Chat Support
Phone Support
Features
Active Domains for A/B testingUnlimitedUnlimitedUnlimited5UnlimitedUnlimited
Unlimited sub-domains
Unlimited Collaborators
A/B and Split Url Testing
Multivariate Testing
Unlimited Tests
Unlimited Variations
Active Goals
UnknownUnknownUnknown103030
Site-wide and Multiple Page Tests
Traffic Source Targeting
Time of Day Targeting
Easy One Tag Integrations
Visual Editor
Advanced CSS/HTML/JS editor
Unique JS/CSS per Variation
Unique JS/CSS per Experiment
Unique JS/CSS per Project
Real Time Results
Personalizations
550100
Automatic Bounce Measurement
Dynamic Revenue Tracking
Cross-domain Testing and Tracking
Post segmentation
Basic Post-Segmentation
Advanced Post-Segmentation
Advanced Post-Segmentation
PDF Export
Unlimited Projects
Mixpanel Integration
Excel Export
Javascript Event Pushing
Third-Party Site Goal Tracking
Real-Time Reports
Language Targeting
IP Targeting
Blink Protection
Google Analytics Goal Import
GA Automatic Revenue TrackingUnknownUnknownUnknown
Cross-browser Q&A
Role Based Users
Two-Tailed TestingSequential testing and fault negative testingSequential testing and fault negative testingSequential testing and fault negative testing
Test Collision Protection
Advanced / Custom Targeting
Custom Tag Targeting
JS Targeting
Cookie Targeting
Mobile Site Testing
Mobile App Testing
Geo / Demographic Targeting
Account Manager
API
Create A/B, MVT, and Split Tests powered by SmartStats
Perform advanced targeting for A/B, MVT, and split testing
Perform A/B, MVT, and split testing for mobile websites
Create campaigns with the WYSIWYG visual editor or the code editor
Personalize experiences for segments
Personalize experiences with behavior-based targeting
Change Log
SECURITY & PRIVACY
Live Log
UnknownUnknownUnknown
Single Sign On (SSO)
EU based serversYes. Based in Frankfurt, GermanyYes. Based in Frankfurt, GermanyYes. Based in Frankfurt, Germany
Non-PII Cookie lifetime6 months6 months6 months6 months6 months6 months
Third Party cookies
Do Not Track Browser
Support Opt Out Feature
DPA (for partners who want to sign it)
PCI-DSS compliance
SOC 2 compliance
*Check out all other Convert Experiences plans here.

Explore Why Convert Is the Most Reliable Optimizely Alternative.

✓ No Credit Card
✓ Easy Set-Up
✓ Plans @ $699 per month

Here’s How Convert Experiences Stacks up Against Optimizely Web

Optimizely
Web Testing Essentials
Optimizely
Web Testing Business
Optimizely
Web Testing Enterprise
Convert Experiences
Kickstart
Convert Experiences
SPECIALIST
Convert Experiences
LEADER
Number of Tested Users per month -100M +100M + 500,000 From 750K to 1.5M From 2M to 3M
Price per month (monthly plan)Only annual contractsOnly annual contractsOnly annual contracts $899 From $1,099 to $1,999 From $2,399 to $3,499
Price per month (annual plan)Only annual contractsOnly annual contractsOnly annual contracts $799 From $999 to $1,799 From $2,159 to $3,149
Annual Price
Not Offered Alone
Only available with full stack
In the range of $63K USD
In the range of $113K USD
$8,388 From $10,548 to $19,188 From $22,788 to $33,588
Forced Plan UpgradesYesYesYesNoNoNo
Discounts: 2 years - - -Contact salesContact salesContact sales
Discounts: 3 years - - -Contact salesContact salesContact sales
Auto-UpgradePrice not givenPrice not givenPrice not given $199 per 100K $199 per 100K $199 per 100K
Support
Email Support (priority)
Chat Support
Phone Support
Features
Active Domains for A/B testingUnlimitedUnlimitedUnlimited5UnlimitedUnlimited
Unlimited sub-domains
Unlimited Collaborators
A/B and Split Url Testing
Multivariate Testing
Unlimited Tests
Unlimited Variations
Active Goals
UnknownUnknownUnknown103030
Site-wide and Multiple Page Tests
Traffic Source Targeting
Time of Day Targeting
Easy One Tag Integrations
Visual Editor
Advanced CSS/HTML/JS editor
Unique JS/CSS per Variation
Unique JS/CSS per Experiment
Unique JS/CSS per Project
Real Time Results
Personalizations
550100
Automatic Bounce Measurement
Dynamic Revenue Tracking
Cross-domain Testing and Tracking
Post segmentation
Basic Post-Segmentation
Advanced Post-Segmentation
Advanced Post-Segmentation
PDF Export
Unlimited Projects
Mixpanel Integration
Excel Export
Javascript Event Pushing
Third-Party Site Goal Tracking
Real-Time Reports
Language Targeting
IP Targeting
Blink Protection
Google Analytics Goal Import
GA Automatic Revenue TrackingUnknownUnknownUnknown
Cross-browser Q&A
Role Based Users
Two-Tailed TestingSequential testing and fault negative testingSequential testing and fault negative testingSequential testing and fault negative testing
Test Collision Protection
Advanced / Custom Targeting
Custom Tag Targeting
JS Targeting
Cookie Targeting
Mobile Site Testing
Mobile App Testing
Geo / Demographic Targeting
Account Manager
API
Create A/B, MVT, and Split Tests powered by SmartStats
Perform advanced targeting for A/B, MVT, and split testing
Perform A/B, MVT, and split testing for mobile websites
Create campaigns with the WYSIWYG visual editor or the code editor
Personalize experiences for segments
Personalize experiences with behavior-based targeting
Change Log
SECURITY & PRIVACY
Live Log
UnknownUnknownUnknown
Single Sign On (SSO)
EU based serversYes. Based in Frankfurt, GermanyYes. Based in Frankfurt, GermanyYes. Based in Frankfurt, Germany
Non-PII Cookie lifetime6 months6 months6 months6 months6 months6 months
Third Party cookies
Do Not Track Browser
Support Opt Out Feature
DPA (for partners who want to sign it)
PCI-DSS compliance
SOC 2 compliance
*Check out all other Convert Experiences plans here.

Explore Why Convert Is the Most Reliable Optimizely Alternative.

✓ No Credit Card
✓ Easy Set-Up
✓ Plans @ $699 per month
Get Testing, ASAP

Get Testing, ASAP.

Convert has enterprise-ready features. But none of the enterprise red-tape. Start a trial. Choose a plan. Begin testing.

Smooth Interface. Smoother Onboarding

Smooth Interface. Smoother Onboarding.

Being fuss free is key. That’s why we don’t stop at fixing bugs and glitches. You'll also get complimentary deep-dive onboarding sessions that’ll help you use our rich features to actually grow your business.

The Best Support You’ve Used. Period

The Best Support You’ve Used. Period.

Our support is 4x faster according to Zendesk. If you ask our users, they’ll say it’s the most human, caring support team they’ve ever worked with. Most A/B testing tools offer similar features. We’ve chosen to make our people and our support our differentiator.

✓ No Credit Card
✓ Easy Set-Up
✓ Plans @ $699 per month

Convert Experiments is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO

Julien Le Nestour

Julien Le Nestour

via CXL

Convert provides great support for those starting out with CRO, all the way to companies running multiple teams spread across the world.

You can expect fast 24/7 responses to the questions you and your team might have and their integration with Google Analytics allows you to do your analysis the way you want and combine it with all the other data you already have in GA. The value you get for the price is unlike any other in this industry.

Guido Jancsen

Guido Jancsen

International Speaker & Global CRO Leader

Has Spoken

We rank better than Optimizely for several critical factors like - “A/B Testing”, “Ease of Doing Business” and “Quality of Support”.

See for Yourself

G2 Crowd High Performer Winter 2020
G2 Crowd High Performer Spring 2020
G2 Crowd High Performer Fall 2020
SmartInsert™ technology visualization

We’ve Beaten the Blink.

One reason why Convert Experiences is a top Optimizely alternative is thanks to our patent-pending SmartInsert™ technology. Our tool is fast and blink-free. Optimize your site for more conversions without losing your SERP position. Improve your conversions without losing your SERP position.

Rich reporting example

Transparent Stats Engine. Rich Reporting.

Convert uses two-tailed Z testing. Our stats calculations are open to scrutiny so that you can trust your winners. Present these results in compelling reports that’ll convince your C-suite to keep testing.

Need an Optimizely Alternative That Fits Your Needs? Experience Our Advantages.

JS Tester for Dynamic Testing

Build tests directly in our JS editor—which gives you full acess to your site’s JS, jQuery and CSS. Plus, create tests based on JS event pushing, so you can track and account for user behavior.

JS Tester for Dynamic Testing

Live Log

Quality Assurance (QA) is one of the most important facets of building consistent experiences. Although a simple test can be built entirely within the Visual Editor, most experiences will need QA. Our Live Log overview feeds realtime events to the account to facilitate a quick deployment of the experience, saving valuable time in the development and release of experiences to production sites.

Live Log

Advanced Goals

Use 9 goal templates to help gauge the success of your variants. Set up advanced goals with 40+ filter conditions. Or import goals from Google Analytics. Set scroll goals and click goals.

Advanced Goals

Advanced DMP Profiling

All data is useful! Even if it is stored in your marketing or email automation tool. With DMP profiling testers leverage powerful JS enabled targeting that exposes massive traffic segments to variants based on conditions which evaluate "true" at a later stage.

This isn't your average "site area tool". Pull in unique identifiers like lead scores from your scattered databases to mature your testing strategy and take things to the next level.

Advanced DMP Profiling

Advanced Targeting

Sources, channels, and geo-locations that underperform, don't need to stay that way. Segment off users by historical behavior, third party input using DMP, cookies, or JS events. And, give underperformers the boost they need.

Advanced Targeting

Personalization

In the end, it’s individuals who convert. So focus on the individual. Convert’s personalization features allow you to be more persuasive—matching specific pages to specific people with rich geo-targeting.

Personalization

Rich Reporting & Solid Stats

From CTR, AOV, RPV, to ROI—compare any of your KPIs with high confidence, and low costs. We stop tests at the right time: once they reach the capped visitors, statistical significance, or your fixed time window. So you save money, and can test something new.

What Test Methodology does Convert use?

Rich Reporting & Solid Stats

Post Segmentation

Slice and dice your test data with ease after concluding your experiments. Identify segments like new/returning users, browsers used, devices used, campaigns clicked, and resident countries from the audiences exposed to your variants. Take advantage of custom segments as well, so that no learning is lost.

Post Segmentation

Hypotheses Building & Prioritization

Overwhelmed with improvement possibilities on your site? All ideas are not created equal. Compass (Beta) accessible within Convert Experiences is an intuitive, no-fuss way to build strong hypotheses, prioritize them through the PIE or ICE model for maximum impact and deploy them as A/B tests or split tests after they’ve been fully matured for execution.

Convert's Compass

Change Log

Transparency, security and compliance come to the forefront with the Convert Experiences change log. This centralized stream of activity spans all projects in your account, controls and monitors access of information in the company and serves as an audit trail during incident reviews.

Change Log

API Integration

The secure token based Convert API lets you create new tests and experiences, retrieve and modify settings and generate reports and overviews for the entire application. This is especially developed for CRO agencies, organization with a high testing velocity, and developers interested in integrating into the Convert Experiences Suite.

Api Integration

Single Sign-On

Complete control over who accesses your Convert Experiences account. Only allow members of your organization to log in with Single Sign-On that integrates with your existing authentication layers. Ditch messy passwords. Using your A/B testing tool got easier, yet more secure.

Single Sign-On

Privacy Notifications

As a Convert Experiences user, making your site and your business better should be your only concern. That’s why we have a privacy roadmap and provisions, like no other.

Want to step outside the box with your testing? Want to open up our tool and see what it can do? We’ve built timely, easy to read and useful notifications right into the app. Get signaled about the privacy impact of turning on key features. Make good decisions. Keep your testing effective and compliant.

Privacy Notifications

Security & Authentication

Something you know + something you have = unparalleled data security. That’s the premise for the Convert Experiences two-factor authentication as default on every plan. With this feature you add much needed layers of protection to your testing system. For further ease of use we also offer Single Sign-On (SSO) for specific plan levels to integrate with your existing authentication layers.

Security & Authentication

Worried about Missing Optimizely Full Stack Capabilities?

Convert Experiences has a rapidly growing library of SDKs for serious full-stack experimentation.

Explore Our Beta Full-Stack

Ready to Make a Smart Business Decision That Also Feels Right?

✓ No Credit Card
✓ Easy Set-Up
✓ Plans @ $699 per month
Or Download our A/B Testing Tools Comparison PDF
Pricing & Features Last Updated on 1st January 2020

Frequently Asked Questions About Optimizely:

Question Icon

How to Choose an Optimizely Alternative?

Choosing an Optimizely Alternative is no different from choosing a good robust A/B testing tool to take care of optimization needs in these tumultuous times. We have created a blog on the process of choosing an A/B testing tool here.

But in general the following guidelines should point you in the right direction:

  • What is the actual issue with your Optimizely deployment? A nebulous problem often leads to either no change or hasty, ill-planned change. Define where you are and where you would like to be and take it from there. For example, are you worried about poor visitor experience because of Flickering? Then where you would like to be is “Speedily served variations without Flickering
  • What are the Optimizely features you can’t do without? Optimizely has a plethora of sophisticated and high-end features. But if you think about it, 80% of your optimization program is reliant on 20% of the features. Identify what these key features are. And list the tools in the market that lead with these features. In case you are looking, we have created an easy manual to compare Optimizely with the most popular Optimizely competitors in the market. Get your free A/B Testing Tools Comparison.
  • Do you want to save on Optimizely plans? You do get what you pay for. But there are affordable tools in the market that can offer an experience similar to Optimizely. If most of your non-negotiable features are included in a new tool, and you can save big with the shift, then plan to garner C-suite support. How will you re-invest the money in your business, especially in the post COVID-19 world where testing velocity should increase to eliminate uncertainty? That’s a key question. We have created a guide to help you re-negotiate or terminate your Enterprise contract.
  • Does privacy figure on your list of concerns? Post GDPR, a keen interest in preserving user trust and supporting data privacy has shaped the optimization world. Do you want to ensure that A/B testing remains in the realm of “Essential” analytics with first party cookies and no PII saved in the default setting? Ask your potential vendors for specifics around their technical implementation and if they have a plan to comply with browsers and their possible vision of a cookie-less future.
  • Get clear on your nice-to-haves. Some aspects are essential. But since migration already takes time & effort, what A/B testing roadblocks would you like to eliminate with the shift? What areas have been causing problems but have not come to the surface yet? Dig deep. Interview the people who actually use the tool and struggle with the glitches or celebrate the wins. More share-worthy reports? Better support? More integrations?
  • Will you have vendor support during & after migration? Just sealing the deal on paper does not guarantee a successful shift. Ensure that your vendor has professional help to manage the process and can be proactive instead of a by-stander. For example, with Convert Experiences, you can migrate from Optimizely for free and be assisted by our agency partners with previous Optimizely experience. The post-deployment phase is when adoption happens. Thorough onboarding for all users and a support team that finds speedy, simple solutions can flatten the initial learning curve.
Question Icon

How much do Optimizely X plans cost?

Optimizely X Web Business plans come to approximately USD 63,700 for 10 million impressions, available up front. Whereas, the Optimizely X Web Enterprise variant can cost up to USD 113,100 for 10 million impressions, available up front. As is clear from the table above, all Optimizely products come with annual plans and have no monthly payment options.

Question Icon

Does Optimizely allow monthly plans?

No. All customers have to purchase annual plans.

Question Icon

How does the Optimizely X snippet work?

The Optimizely X snippet loads on a site page and also runs the Project Javascript. The snippet is considered “activated” and triggers any time all the page targeting conditions (including the specified URL criteria) are met.

Upon this activation, Optimizely polls the experiments in the system using the specific page and evaluates whether an individual is qualified to enter the test and view the variants. Optimizely has claimed to reduce flickering in its testing solutions with the launch of Optimizely X. The verdict is still out on whether the performance has actually improved.

(— Want to see what a truly flicker free tool looks like? See how Convert Experience has beaten the blink, for good —)

Question Icon

Why is Convert Experiences a reliable Optimizely Alternative?

Here are two reasons why Convert Experiences is a reliable Optimizely Alternative:

  1. Commitment to your success: A/B testing is not about making a few front-end changes.As an Optimizely user you understand the true meaning of experimentation. It is making data backed decisions in all aspects of your business and your product development.

    This isn’t possible through a polished features set alone. This sort of commitment needs the support of your vendor and the experience of other CRO industry experts who are scaling best practices or re-inventing the wheel to innovate.

    Convert as a brand has evolved its A/B testing tool based on a decade of feedback from some of the best optimization agencies in the world. Our support is 4x faster and more thorough than our competitors. We have a network of experts and certified partners who truly believe in our vision and bring the same passion for putting your best interests first in all their interactions with clients. The bottom-line is – Optimizely is known for optimization maturity….Will other vendors also work with you to mature your testing program? Convert will.

  2. Transparency: In today’s world your brand is every vendor and customer you’ve ever worked with. Think about that! If your vendors are involved in a data breach…or support divisive policies, then by association your brand image is bound to be tarnished. Can you afford a debacle?Convert has a legacy of being human and being transparent. Not only do we proudly live our Conscious Business ethics, we speak up about controversial matters that require a strong stance for the welfare of the world. We have never hesitated to turn down business that goes against our core values. And we have always communicated our wins and our failures to our users in a timely, open, and candid way.
Question Icon

On what factors does Optimizely pricing depend?

Optimizely has gone through multiple price revisions in the past couple of years. Optimizely X (the latest avatar of the solution) prices its plans based on the formula:

Cost of the Optimizely License ( this includes the cost of Impressions) + Cost of Services Rendered.

The license automatically renews every year. The impressions start at 10 million as a base and can go up to 25 million a year, beyond which increments come in blocks of at least 25 million impressions.

It is unclear what the “cost of services” covers.

Question Icon

What is the difference between Optimizely X and Classic?

Optimizely Classic was the original Optimizely platform, dedicated to A/B testing with some enhanced features that aided Conversion Rate Optimization.

Optimizely X takes the game to a whole new level. With modules like Optimizely X Web Experimentation, Optimizely X Web Personalization, Optimizely X Web Recommendation and Optimizely X Full Stack, you get the tools you need to run a highly advanced conversion rate optimization program, and conduct experiments on any code base you want (not just your website).

Question Icon

Does Optimizely have an integration with Shopify, Salesforce and other popular tools?

Optimizely limits integrations by plan.

The Optimizely X Essential & Business options have integrations with Google Analytics, Google Adwords, Clicktale and Adobe Analytics. The Enterprise variant supports integrations with solutions like BlueKai, Lotame, Demandbase and Lytics.

There are several integrations that are maintained by Optimizely technology partners. But these are limited to some 20 tools.

An integration with Shopify or Salesforce does not feature on the Optimizely site or in Optiverse (their learning hub).

Question Icon

Who Would Benefit The Most From Optimizely Web Plans?

Optimizely is an Enterprise tool.

Businesses that can commit upwards of USD 60,000 to an A/B testing solution in one go can consider Optimizely X.

However, with limits on integrations and key features like Multivariate tests and behavioral targeting, anything less than the Web Enterprise plan may in fact restrict innovative testing.

We've Improved Conversions for 5000+ Leading Brands

15-Day, Full-Access Free Trial of Convert Experiences.

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Convert is committed to protecting your privacy and sees GDPR, CCPA and other Privacy Laws as an opportunity to strengthen our commitment even further. We don’t collect & process users’ personal information beyond what is required for the functioning of our services, and this will never change.

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