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This article is part 2 of the A/B Testing on Single Page Applications series. In part 1, we’ve introduced the concept of single page application (SPA), showed why it’s growing in popularity, and looked at 10 of the best A/B testing platforms you can use on single page apps....
It was originally designed to block third-party cookies (trackers that identify users across different domains) for Safari users. Over time, it evolved into also restricting some first-party cookies that act as trackers. This is where the importance of ITP lies. It does an excellent job at preventing malicious visitor...
What Is a Data Management Platform (or DMP)? A data management platform (DMP) is a critical tool for any business looking to improve its marketing efforts. It is used to collect and analyze data (first, second and third party) and make it available to other platforms to be used...
What Is a Data Layer? A Data Layer is a medium layer between your website and your tag management solution (such as Google Tag Manager or Tealium), where you can store, process, and exchange data. Technically speaking, it is a JavaScript object that needs to be inserted between the...
What Is Cross-Environment Tracking? One conversion, multiple touchpoints! This is what cross-environment tracking is all about. Customers today use a variety of touchpoints to complete ecommerce purchases. They may access the Internet from multiple devices and view marketing campaigns in one environment before converting on another, perhaps starting on...
Regular expressions (or regex) can be a powerful tool in the arsenal of any CRO practitioner. Many data scientists, analysts, and others have undoubtedly come across them at some point during their careers. They can be difficult for those without technical knowledge but mastering these useful patterns is a...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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