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Nneka Otika
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Inexpensive Alternatives to Enterprise Software

June 30, 2020 –

Inexpensive Alternatives to Enterprise Software

There is a reason enterprise software are beloved by big companies. They have tons of features, improve operational efficiency, and make collaboration across teams easy. 

Gone are the days when these benefits were found only in enterprise tools. Many non-enterprise tools offer the same features and benefits as enterprise software while costing way less. Thus allowing a better return on investment for every dollar spent. 

The world of enterprise tool alternatives is vast. So, here are great inexpensive alternatives to enterprise software handily divided into categories:

1. Customer Relationship Management (CRM) Software

CRM software manages and improves a company’s relationship with its existing and potential customers. This software provides a cohesive dashboard to map all of a customer’s interaction with your business from clicks on your pricing page, emails, calls, issues/problems, etc. 

Enterprise CRM Software

These are popular enterprise CRM offerings on the market:

Salesforce CRM

Enterprise CRM Software - SalesForce CRM
Source

Salesforce CRM has features like:

  • account/contact and lead management
  • web to lead capture
  • enterprise territory management
  • sales console app 
  • lead scoring
  • email templates 
  • Google Apps integrations. 

Salesforce CRM pricing for enterprise starts at $150/mo for each user and it is billed annually.

Oracle CRM on Demand

Enterprise CRM Software - Oracle on Demand CRM
Source

Oracle CRM on Demand’s features:

  • contact database and contact management
  • email integration
  • activity dashboard
  • calendar management.

Its pricing starts from $75/mo for each user billed annually. The maintenance schedule also increases the pricing as using Oracle scheduling costs $90/mo per user and using the customer’s own schedule is $125/mo per user.

Microsoft Dynamics 365

Enterprise CRM Software - Microsoft Dynamics 365
Source

Microsoft Dynamics 365 CRM features include: 

  • sales pipeline management
  • partner tracking
  • quota management
  • ROI analytics
  • contact and account management
  • contract management, etc. 

Microsoft Dynamics 365 CRM pricing starts at $115/mo per user for the Customer Engagement Plan and $190/mo per user for the ERP application. Both combined will set you back $210/mo per user.

Alternatives to Enterprise CRM Software

These non-enterprise options are wonderful alternatives to enterprise CRM software:

Copper

Alternative to Enterprise CRM Software - Copper CRM
Source

Copper is one of the best CRM software around with features like:

  • sales tracking and management
  • lead generation/tracking and management
  • pipeline analysis/management and reporting
  • account and contact management
  • email/task and calendar management.

Copper handles collaboration and workflow automation. And best of all, it is highly customizable to your company’s specific needs with different languages, real-time alerts and custom sales activities like calls, meetings, etc. Copper pricing starts from $19/mo per user to$119/mo per user billed annually.

Pipedrive

Enterprise CRM Software Alternative - Pipedrive CRM
Source

Pipedrive is another top CRM software that packs a punch. It helps companies:

  • manage leads and deals
  • track interactions with customers
  • automate processes
  • reporting
  • Integrations 

Pipedrive prides itself on being secure. Pricing starts at $12.50/mo per user and goes up to $99/mo per user for its enterprise plan. All are billed annually.

Insightly

Enterprise CRM Software Alternative - Insightly CRM
Source

Insightly is one of the best CRM software giving enterprise CRM tools a run for their money. This CRM software offers:

  • contact and lead management
  • reporting
  • abundant integrations with other marketing tools
  • multi-currency support
  • an expandable dashboard that is easily customizable. 

Insightly pricing starts at $29/mo per user, $49/mo per user and $99/mo per user. All billed annually.

2. Email Marketing Service

Email marketing software helps you plan, carry out, track and automate email marketing campaigns. Email provides the means to reach a wider audience with targeted messaging at low costs.

Enterprise Email Marketing Service

These tools offer robust solutions to email marketing and automation on a large scale:

Pardot

Enterprise Email Marketing Service Pardot
Source

Pardot is an email marketing platform for B2B enterprise organizations. It has a wide range of features that can be daunting to master. It has:

  • email builders with templates
  • powerful automations
  • optimized sending
  • robust analytics. 

Its pricing starts at $1250/mo for up to 10K contacts billed annually.

Hubspot Marketing Hub

Enterprise Email Marketing Service -Hubspot Marketing Hub
Source

Hubspot Marketing Hub isn’t just a one-stop shop for all your blogging, SEO, analytics, and landing page needs. It offers a powerful email marketing service as well. Its email service allows:

  • email optimization
  • list segmentation
  • email templates, and more. 

Pricing starts at $40/mo and goes up to $3200/mo, both billed annually.

Marketo

Enterprise Email Marketing Software - Marketo
Source

Marketo is a marketing automation solution with a great email marketing service. It offers:

  • email templates
  • analytics
  • optimization
  • list segmentation, and many more. 

Pricing for Marketo starts at $895/mo for 10K contacts.

Alternatives to Enterprise Email Marketing Service

Here are some top email marketing platforms that will make great alternatives to enterprise email marketing services:

Mailchimp

Enterprise Email Marketing Software Alternative - Mailchimp
Source

Mailchimp has grown from a simple email marketing software to a fully fledged marketing platform. It offers: 

  • segmentation
  • behavioral targeting
  • email optimization
  • a content studio with lots of templates
  • automations
  • tags
  • transactional emails
  • analytics
  • smart recommendations
  • robust integrations. 

Mailchimp pricing starts at $9.99/mo and goes up to $299/mo.

Constant Contact

Enterprise Email Marketing Software Alternative - Constant Contact
Source

Constant Contact is another top email marketing platform that offers:

  • automations
  • email templates
  • segmentation
  • contact management
  • robust analytics to gain insights into email marketing campaigns. 
  • customizable pop-ups 
  • event marketing. 

Pricing starts at $20/mo and $45/mo and increases based on the number of contacts in your email marketing list.

Get Response

Enterprise Email Marketing Software Alternative - Get Response

Get Response is another great email marketing software. It has:

  • automation builders
  • contact tagging and scoring
  • list segmentation and management
  • analytics
  • webinars
  • webinar funnels
  • sales funnels. 

Pricing starts at $12.30/mo and goes up to $81.18/mo for 1000 contacts each with more contacts attracting more fees. All payment is billed annually.

3. Social Media Management Software

This kind of software uses one dashboard to streamline the process of interacting with customers, executing campaigns, scheduling posts, and generating reports of social media activity. 

Enterprise Social Media Management Software

In the world of enterprise social media management, these software are some of the best:

Nuvi

Enterprise Social Media Management Software - Nuvi
Source

Nuvi is a social media management platform with features like:

  • social listening
  • planning
  • publishing
  • analytics
  • engagement, and more. 

It is geared towards enterprise businesses. Pricing for Nuvi starts at $300/mo per user.

Oktopost

Enterprise Social Media Management Software - Oktopost
Source

Oktopost is a one-stop shop for social media marketing. This platform offers:

  • analytics
  • contact management 
  • keyword filtering
  • post scheduling
  • automated publishing and more! 

Oktopost pricing is not publicly available and can be accessed by contacting their sales team.

Falcon IO

Enterprise Social Media Management Software - Falcon IO
Source

Falcon’s features are:

  • social listening
  • engagement
  • publishing
  • tracking
  • managing customers’ data. 

It’s pricing starts at $129/mo.

Alternatives to Enterprise Social Media Management Software

Here are great alternatives to enterprise social media management software:

Buffer

Enterprise Social Media Management Tool Alternative - Buffer
Source

Buffer offers publishing and analyzing abilities to social media marketers. Its main features include: 

  • post scheduling
  • auto-publishing
  • analytics with strategy recommendations
  • engagement 
  • integrations

Buffer pricing starts at $12/mo, $56/mo and $85/mo for their Publishing package. Analytics plan starts at $28/mo and $40/mo. All plans are billed annually.

MeetEdgar

Enterprise Social Media Management Tool Alternative - MeetEdgar
Source

MeetEdgar is another social media management platform with great automation capabilities. It offers: 

  • auto-publishing and scheduling
  • a large social media content library
  • top-notch analytics and optimization for social media posts. 

MeetEdgar pricing starts from $19/mo and $49/mo.

Hootsuite

Enterprise Social Media Management Tool Alternative - Hootsuite
Source

Hootsuite is one of the best social media management tools on the market. It is an all-in-one marketing platform that offers: 

  • auto-publishing and scheduling 
  • social campaign management
  • content curation
  • social monitoring and engaging
  • social listening
  • analytics
  • integrations. 

Hootsuite pricing starts from $19/mo, $99/mo and $599/mo (all billed annually).

4. SEO Analysis Tools

SEO tools that analyze a webpage’s ranking, content, keywords, backlinks, page size and other metrics to generate reports that can help improve a website. These optimizations can increase traffic levels to the site. 

Enterprise SEO Analysis Tools

Here are some of the biggest enterprise SEO tools available:

seoClarity

Enterprise SEO Analysis Tool - seoClarity
Source

seoClarity is an SEO platform that offers insights into:

  • ranking
  • keyword research
  • content marketing
  • SEO reporting
  • Technical SEO
  • competitors. 

seoClarity has three plans whose prices range from $750/mo, $3000/mo to $4500/mo.  

Conductor Searchlight

Enterprise SEO Analysis Tool - Conductor Searchlight
Source

Conductor Searchlight is another enterprise SEO tool that provides: 

  • content analysis and improvement
  • competitor analysis
  • mapping and segmentation
  • task prioritization
  • customer insights
  • reporting, and more. 

Pricing for Conductor Searchlight starts at $1995/mo excluding customizations. Contact their sales team for a quote tailored to your business.

BrightEdge

Enterprise SEO Analysis Tool - BrightEdge
Source

BrightEdge is another SEO platform that caters to enterprises. Its features include:

  • SEO recommendations
  • blended rank
  • content optimizer
  • search opportunity forecasting
  • keyword reporting
  • share of voice search and more. 

Pricing is not available publicly on their website and will require contacting the sales team for a quote.

Alternatives to Enterprise SEO Analysis Tools

These software are great alternatives to enterprise SEO tools:

Ahrefs

Enterprise SEO Analysis Tools Alternative - Ahrefs
Source

Ahrefs is an SEO analysis tool for websites that offers:

  • rank tracking 
  • site auditing
  • site exploration 
  • content and keyword exploration
  •  real time alerts that show you how your website is performing
  • batch analysis
  • domain comparison
  • integrations with other tools.

Ahrefs pricing starts at $82/mo, $149/mo, $332/mo and $832/mo which is billed annually.

Moz Pro

Enterprise SEO Analysis Tools Alternative - Moz pro
Source

Moz Pro is another great alternative to enterprise SEO software. Its features include: 

  • campaigns 
  • keyword rankings 
  • on-demand crawls 
  • keyword research 
  • backlink queries 
  • reports.

Pricing starts at $79/mo and goes up to $479/mo all billed annually.

SEMrush

Enterprise SEO Analysis Tools Alternative SEMrush
Source

SEMrush is another magnificent SEO tool that offers:

  • domain and keyword analysis, 
  • user management, 
  • content marketing platform, 
  • reporting. 

SEMrush provides an all-in-one platform for both SEO and content. Pricing starts at $83.28/mo, $166.62/mo and $333.28/mo all billed annually.

5. A/B Testing Tools

These are used to compare different versions of the same website page or element. A/B testing tools can also be used to serve personalizations and improve website experience for visitors.  

Enterprise A/B Testing Tools

These are the popular enterprise A/B testing tools:

Google Optimize 360

Enterprise A/B Testing Tools Google Optimize 360
Source

Google Optimize 360 is an enterprise A/B testing tool that offers: 

  • A/B tests
  • personalizations
  • multivariate testing 
  • simultaneous testing
  • statistical reporting
  • customer targeting. 

Google Optimize 360 pricing starts from $150,000 per annum.

Optimizely

Enterprise A/B Testing Tools Optimizely
Source

Optimizely is another A/B testing software that offers:

  • A/B testing
  • multivariate and multi-funnel testing 
  • heatmap and analytics integration
  • custom targeting
  • reporting. 

Pricing starts at $63.7k per annum and goes up to $113.1K per annum.

VWO

Enterprise A/B Testing Tools VWO
Source

Visual Website Optimizer (VWO) is another enterprise A/B testing tool that offers: 

  • funnel tracking
  • A/B tests
  • reporting
  • integrations 
  • heatmaps
  • personalizations
  • visitor action analysis. 

VWO has 4 plans. VWO Testing pricing starts $199/mo, VWO Insights pricing starts at $169/mo, VWO Fullstack pricing starts at $1,999/mo and VWO Engage pricing starts at $99/mo.

Alternatives to Enterprise A/B Testing Tools

These A/B testing tools make excellent alternatives to enterprise A/B testing tools as they have the same features while costing less:

Convert Experiences

Enterprise A/B Testing Tool Alternative Convert Experiences
Source

Convert Experiences is one of the best A/B testing tools on the market. It offers:

  • A/B testing
  • split testing
  • multivariate and multipage testing 
  • personalizations
  • rich reporting 
  • advanced targeting 
  • post segmentation
  • JS tester for dynamic testing
  • advanced DMP profiling
  • API integrations. 

And best of all, Convert Experiences is highly customizable. It integrates with over 80 different tools. It also offers a hypothesis building and prioritization framework within its testing tool. 
Convert Experiences has 4 main plans. The kickstart plan pricing starts at $699/mo with 500K tested visitors monthly. The Specialist plan pricing starts at $879/mo with 750K monthly tested visitors. The Leader plan pricing starts at $1,899/mo for 2M monthly tested visitors. There is an enterprise plan for which you need to contact the sales team to get a quote.

Zoho PageSense

Enterprise A/B Testing Tools Alternative Zoho PageSense
Source

Zoho PageSense is a conversion optimization tool that offers:

  • goal tracking
  • funnel analysis
  • A/B testing
  • split URL testing
  • form analysis
  • session recordings
  • personalizations
  • polls
  • heatmaps

Zoho Pagesense packs a punch with its features designed to meet all your conversion optimization needs. Pricing starts at $17/mo for 10k monthly visitors and increases based on the number of visitors per month. All pricing is billed annually.

Omniconvert

Enterprise A/B Testing Tool Alternative Omniconvert
Source

OmniConvert is another optimization platform with features like: 

  • A/B testing
  • web personalization
  • advanced segmentation
  • web surveys
  • triggered overlays. 

It is designed to give you a well rounded CRO tool. Omniconvert pricing starts at $167/mo for 50k views which increases based on the number of views. All pricing is billed annually.

Heatmap and Session Recording Tools

Heatmap tools are user behavior and feedback platforms that enable optimizers to understand the why behind their customers’ actions.

Enterprise Heatmap and Session Recording Tools

When it comes to serving enterprise companies with user behavior and feedback tools, these are the most popular enterprise options:

Decibel Insight

Enterprise Heatmap and Session Recording Tools Decibel Insight
Source

Decibel Insight is a heatmap and user behavior analytics software with features like:

  • A/B tests
  • web analytics
  • user journey enhancement
  • customer demands visualization, 
  • fulfillment quality 
  • uncover best performing content and campaigns. 

Pricing is not publicly available and will require contacting the Decibel Insight sales team for a quote.

FullStory

Enterprise Heatmap and Session Recording Tools FullStory
Source

FullStory is a session recording and heatmap tool that helps analyze customer behavior. It has features such as:

  • custom conversion analysis
  • on the fly funnels 
  • user trends
  • heatmaps
  • session history
  • click maps 
  • scroll maps. 

FullStory pricing is not available publicly. Contact their sales team for a quote.

SessionCam

Enterprise Heatmap and Session Recording Tools SessionCam
Source

SessionCam offers 

  • session replays
  • heatmaps
  • conversion funnels
  • form analysis
  • customer journey mapping
  • error and struggle detection. 

SessionCam pricing is not publicly available. Contact the SessionCam sales team for pricing.

Alternatives to Enterprise Heatmap and Session Recording Tools

Understanding customer behavior and getting feedback doesn’t have to a lot when using these alternatives to enterprise heatmap and session recording tools:

Hotjar

Enterprise Heatmap and Session Recording Tools Alternative HotJar
Source

Hotjar is a popular heatmap and session recording tool that supports:

  • heatmaps
  • conversion funnels 
  • form analysis
  • feedback polls
  • surveys
  • visitor recordings. 

Hotjar is a powerful solution that tears the veil back on what customers think. Pricing starts from $29/mo for 10K pageviews/day and $89/mo for 20K pageviews/day. And this increases according to the number of page views.

Lucky Orange

Enterprise Heatmap and Session Recording Tools Alternative Lucky Orange
Source

Lucky Orange is another great heatmap tool. Its features include:

  • recordings
  • heatmaps
  • chat
  • polls
  • conversion funnels
  • form analysis. 

Its intuitive dashboard makes it easy to understand the data it collects. Lucky Orange pricing ranges from $10/mo for 25K pageviews/mo to $100/mo for 500K pageviews/mo. For more page views, contact Lucky Orange’s sales team for a quote.

Mouseflow

Enterprise Heatmap and Session Recording Tools Alternative Mouseflow
Source

Mouseflow is another qualitative research tool that offers:

  • session replay
  • filters
  • segmentation
  • heatmaps
  • form analysis
  • Funnel analysis
  • feedback features.

Pricing starts from $24/mo for 2500 recordings/mo to $299/mo for 100K recordings/mo. For more recordings, contact their sales team for a quote.

7. Website Analytics Tools

Web analytics tools measure and analyze data to provide insight into consumer behavior.

Enterprise Website Analytics Tools

These are enterprise analytics tools that offer a web solution:

Adobe Analytics

Enterprise Website Analytics Tools Adobe Analytics
Source

Adobe Analytics is an analytics platform that offers solutions for:

  • Web
  • marketing
  • predictive analytics. 

It handles multi-channel data collection. Pricing for Adobe Analytics is not publicly available and can be accessed by reaching out to their sales team.

IBM Digital Analytics

Enterprise Website Analytics Tools IBM Digital Analytics
Source

IBM Digital Analytics is another analytics solution that offers access to IBM’s powerful cloud solutions in

  • data collection 
  • organization
  • analysis
  • output. 

IBM Digital Analytics doesn’t have publicly available pricing. Contact their sales team for a quote.

Piwik Pro

Enterprise Website Analytics Tools Piwik Pro
Source

Piwik Pro offers different forms of analytics solutions depending on your needs. It has:

  • web/mobile analytics, 
  • tag management, 
  • analytics for product teams and many more. 

Pricing is not publicly available on its website. Be sure to contact their sales team for more information.

Alternatives to Enterprise Website Analytics Tools

These are excellent alternatives to enterprise website analytics tools:

Google Analytics

Enterprise Website Analytics Tools Alternative Google Analytics
Source

Google Analytics (GA) is a free web analytics software by search engine giant, Google. GA has:

  • traffic tracking
  • conversion tracking
  • custom dashboards and more. 

It is a web analytics tool that many people love and use. There is a paid version of this platform called Google Analytics 365. But this version is free.

Heap Analytics

Enterprise Website Analytics Tools Alternative Heap Analytics
Source

Heap Analytics provides 

  • core attribution
  • conversion enrichment
  • data visualizer
  • custom data retention
  • behavior analytics and more. 

It is a highly sophisticated analytics software that contains all one needs to accurately collect, store, manage, and glean insights from data. Pricing is not publicly available. Contact Heap’s sales team to get a quote.

Matomo Analytics

Enterprise Website Analytics Tools Alternative Matomo Analytics
Source

Matomo Analytics is another top website analytics software with:

  • a highly customizable dashboard
  • real-time data updates
  • analysis for ecommerce
  • goal conversion and event tracking
  • content tracking
  • site search analytics
  • page transitions, etc. 

Matomo is a robust analytics solution that has all the features you need. Pricing for Matomo starts €19/mo with 50K pageviews/mo and goes up to €29/mo for 50K pageviews/mo. The higher plans come with more websites to deploy your analytics software on.

Here is how these enterprise software stack up against their customizable alternatives:

Inexpensive Alternatives to Enterprise Software Reviews
Inexpensive Alternatives to Enterprise Software Reviews

Conclusion

Maintaining and improving operational efficiency in the midst of a recession is of utmost importance. These inexpensive alternatives to enterprise software offer the perfect solution — a way to maintain operational efficiency whilst getting a higher ROI for every dollar you invest in a business tool.

Originally published June 30, 2020 - Updated July 08, 2020

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