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2018 isn't even over yet, but we've already produced 30 zettabytes of data. So what're 30 zettabytes of data really like? Well, Christopher Penn suggests a staggering analogy: If 1 GB is a brick, with 30 zettabytes we could build 14 Great Walls of China in a single day. You...
Introduction The technology stack of any marketer in 2018 is more complex than it’s ever been. There are more vendors out there than you can count, and you’ll often find yourself using a variety of different tools for different situations. This is great in many ways — we’ve never had more choice — but...
Buyer retention has always been an overlooked part of marketing. And it’s probably where your business is missing out. Anyone that’s done any kind of marketing can tell you that most strategies are focused on getting new customers. Find a customer that has a problem, put your solution in front...
There’s no question that influencer marketing is popular. Relatively new among digital marketing techniques, it is now a part of many marketers’ repertoires. For those who are new to influencer marketing, a major concern can be cost. The overall cost of running an influencer campaign can seem murky - how...
In early 2015, Google launched RankBrain, the machine learning AI system which provides context to searches, helping Google to process search queries and produce more relevant results for users. Simply put, when the user conducts a search, RankBrain analyzes its past experiences with similar queries by measuring how people interacted...
The Real Estate industry is quite old and, let’s face it, when it comes to online platforms, this is the hardest niche to work in. Even though there are some ‘dinosaurs’ that hold the market by the guts, we regularly see new companies like Airbnb shaking up the status quo....
