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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
At Convert, we power A/B tests for thousands of websites. And work with dozens of top tier agencies. Bottom-line - we know stuff about testing. Sometimes conversion rate optimization can try your patience (like months to get results, false positives etc.etc). But sometimes little things like changing how people think...
Email marketing is not going anywhere. According to DMA Insight, 99% of email users check their inbox daily. If your consumers are receiving an average of 20 emails per day, how do you make sure yours get opened? Whether you use it for webinar invitations, a new blog post promotion,...
Whether you are managing an old site or launching a new project, you cannot really do marketing without monitoring your competitors. And it's really about finding the ways to fight them. There's no niche without competition and the mere presence of competition should never discourage you to start a project....
The Convert support team gets lots of questions about Google Analytics - all year round. But the month of October saw an upsurge in the volume of queries. Since we learn as we resolve, this month our support wisdom is a comprehensive compilation of the most asked Qs that we...
92% of B2B marketers find account-based marketing (or ABM) "extremely important in their overall marketing efforts." And most of the marketers (85%) who use it find it to have higher returns than any other marketing approach they use … with about half of them reporting "significantly higher" ROI. Whether it's...
Imagine that you run a local art store. Shoppers come by, they look at your paintings, and they immediately leave without saying hi and without showing any interest. You know you have a problem. The ideal situation? They would enter the store, look at the paintings, interact with you, ask...
