Growth Marketing
Being an online marketer myself, I am often asked what makes the customer tick? Is it just the HD photography that captivates the customer into purchasing the product, or the product features offered by the manufacturer? Well, both matter to a particular extent, but the x-factor that makes the...
Growth Marketing
Recently while sorting through the conversions on my digital agency’s website, I found one particular blog post that had led to 3 conversions in the past month. Now, conversions on blog posts are not super unlikely or anything but this one was performing better than all the others. We’re...
Growth Marketing
Let me guess; You are either stuck on how to structure your sales page or how to make it sell without sounding sleazy? If you’re ready to launch your very first sales page or have an existing one that’s not giving you the conversion you’re looking for, then you’ll love...
Growth Marketing
In a world rife with online scams, phishing sites and get-rich-quick ploys, building trust and confidence with your customers is ever more crucial. Satisfied people tell one person about their good experience; dissatisfied people tell everybody. Therefore, if you’re running an online store, building trust should be at the...
A/B Testing
A/B testing is a complex but very effective tool to increase the conversion. Due to the complexity, even experts sometimes make mistakes when carrying out A/B research and experiments. Since every shortcoming can ruin the whole strategy, the only safe way is to avoid them at all cost. Although it’s...
A/B Testing
It doesn’t get much better than A/B testing. It’s easy to do, it’s cost effective, and it’s a fun way to experiment with ideas. It almost seems too good to be true. In reality, it might be too good to be true, especially if you’re oversimplifying the process by...