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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
You’re a Shopify store owner and you’re out to win. So, in your search for a Shopify theme, you’re looking beyond aesthetics. You want a theme that has the internal mechanics to give you high conversion rates. Not only that. You also want the theme that’s coded specifically for...
If you’re after a navel-gazing article about future possibilities or hunches on what might become mainstream, then sadly, dear reader, you’re in the wrong place. We spoke to experts who work on Shopify stores day-in-day-out to see what’s already on the horizon, impacting businesses like yours. We’ll delve into...
Let’s be honest: Your ROAS post iOS 14 is plummeting. You’re worried about the growing competition that mushroomed about the pandemic. Or, your new Shopify store you quit your job for isn’t ringing in the sales you expected. It’s natural to shift your focus to your Shopify conversion rates...
More traffic = more revenue, right? If only it worked like that. It will be a tough pill to swallow, but all traffic isn’t good traffic. You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. But that’s...
It’s no secret that the holiday season is a popular time for shoppers. In fact, many eCommerce businesses rely on sales generated during this time to make their year-end totals. From Black Friday to New Year’s eve, brands keep throwing offers, and their customers go gaga over shopping. This...
FADE IN: Well, hello there! Who are you? Based on your search, you’re likely an eCommerce entrepreneur. A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. You did everything right—ran the ads, zhushed up the page, and...
