We solemnly promise that each bit of content you read here
is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Before November 2022: “Google dominates the search engine market, no contest.” After November 2022: Okay, it wasn’t so dramatic. But the arrival of ChatGPT was so chaotic and challenging that concerns within Google rose up to a “code red” level. Just 2 months prior, Google had to admit that...
In an increasingly digital world, data is everywhere. And it is no longer just for scientists or finance professionals. First-party data is changing the way we market and engage with customers. 92% of leading marketers believe that using first-party data to help understand what consumers want is critical to...
Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. In this post, you will learn why experimentation is the key to good marketing, why it is such a challenge in B2B marketing, and how to implement an experimentation...
Online retail is booming, generating $214.6 billion in the US in the third quarter of 2021. For customers, online shopping is convenient and gives them the option to compare products from different stores. With so many people now buying online, there’s money to be made. But, the internet is...
SEO is one of the youngest areas of marketing and one of the most exciting to watch. The reason why I consider it so interesting is the technological progress that’s driving it. What started as a digital catalog that needed to be manually maintained is now getting a life...
What strategies can you use to optimize your blog posts for conversions and engagement? In a recent study, marketers who blog got strong marketing results. And even if the results may be subjective, it still shows that blogging can help you achieve your goals. But there’s a catch. Currently,...
