We solemnly promise that each bit of content you read here
is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Every investment in your site should lead to a return, but it’s easy to overlook one of the biggest investments tools for enhancing conversion--your copy. Copy seems very basic from the outset, but it is very complex form of marketing. It explains your services, describes your products, and offers up...
Do you want to make a higher conversion rate, but you don’t know the right way to do it? Offering discounts to your visitors is probably the best persuasive technique to convert them into customers. If you are not really sure whether this technique is right for you or not,...
People are obsessed with numbers. This is especially true with businessmen.That’s why online merchants and marketers are constantly tracking all kinds of possible metrics and KPIs: traffic, conversion rate, cart abandonment rate, bounce rate, LTV, CPA, CTR, AOV, and so on and so forth. There is an apparent reason for...
User-generated content, whether in the form of reviews (on Yelp or Amazon, Ask Me Anything sessions on Twitter or Inbound.org, Forum Q&As or testimonials), can be among the best resources at your disposal as a marketer or business owner. Best of all, you don’t have to write the content yourself...
With all the hype surrounding the online marketing world these days, many marketers forget what conversion rate marketing actually is. That’s why it is important to know the basic principles of online marketing, the missing information that requires utmost attention, and the key elements of overall marketing online strategy. With basic...
Nowadays, it has become increasingly difficult to successfully sell products and services to consumers. They have seen every marketing strategy there is to see; thus, web marketers are forced to constantly innovate to cope with the increasing demand on content. This is where running a continuous improvement campaign can be valuable...
