We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Oli Gardner, the co-founder of Unbounce, claims to have seen more landing pages than anyone on the planet. That’s a bold claim, but after Convert heard his webinar covering the seven principles to conversion centered design, we were inclined to believe him. As Gardner walked webinar viewers through his...
At Convert we understand the value behind A/B testing tools in increasing conversion rates and getting the most for your client’s site. But, the testing process is a highly technical and complex affair that can create a lot of confusion and miscommunication. To get the most effective and efficient...
Convert has covered a lot of strategies and tools for positively affecting your customers’ behavior and getting them through to the conversion you want. A/B testing goes a long way to refining some of these techniques and picking out the most effective ones, but you might still be at...
Every investment in your site should lead to a return, but it’s easy to overlook one of the biggest investments tools for enhancing conversion–your copy. Copy seems very basic from the outset, but it is very complex form of marketing. It explains your services, describes your products, and offers...
Anyone with experience in A/B testing knows how crucial they can be to optimizing your website and increasing that all important conversion rate. But many forms of A/B testing have some disadvantages that simply won’t work for every idea that you want to try out–namely time and money. Cutting...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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