We solemnly promise that each bit of content you read here
is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
In this infographic, QuickSprout has given us the anatomy of a high converting landing page. Converting, or the marketing technique of Conversion, is when marketers try to turn or convince casual traffic into becoming paying customers. A landing page, on the other hand, is the page where most visitors land...
95% of our decisions are influenced or even made by our subconsciousness. This subconscious is the superfast, automatic part of the brain that filters and processes all that we see and experience throughout the day, without us being aware that this even happens. Our brain automatically triggers emotions to influence...
Not all optimizers would know the 168 cognitive biases that tap right into a prospect's subconscious and act as that final, "converting" touchpoint. But being a neuromarketer first, optimizer Tim Zuidgeest from Unravel Neuromarketing Research knows them. He knows better than most of us how the consumer brain, the black...
By 2022, videos will command 82% of all internet traffic and 90% of customers today claim videos help them make purchase decisions. This recent interest in video marketing began picking up in 2016. It then snowballed quickly to reach never-before-seen levels by 2018 - the year that we now call...
Almost every company I interview, whether it’s an agency responsible for their clients’ media spend or they’re running their own paid traffic campaigns, the one metric they always focus on is the Cost Per Lead (CPL). What doesn’t seem to add up is that no businesses I know use Cost...
I downloaded the latest version on Ash Maurya ‘s book Running Lean. I read it over 6 months ago but now we are more into the whole lean methodology and I read Eric Ries’ Lean Startup book recently also Ash’s book made more sense. When reading Nail it then Scale...
