We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
In a world obsessed with AI, we need to embrace manual data reviews more than ever I’m slightly embarrassed to admit it: I still do a lot of manual data processing. I’m imagining many of you gasping, or maybe even dropping your cups of coffee. I don’t blame you....
Growth doesn’t come from one-off tests. It comes from loops that compound. Every experiment feeds the next, across acquisition, activation, retention, revenue, and referral. Running them systematically allows your gains to stack up into exponential growth. That’s why this A/B tests for growth teams article is structured around the...
In Shakespeare’s play Henry V, Henry is with his men, and they are outnumbered by the French. It’s the famous battle of Agincourt. A man comes rushing in and tells Henry that the French are set and ready to march. Henry replies, “All things are ready if our minds...
8 practical ways to increase credibility Have you ever had review jealousy? I definitely have. Maybe it’s a growth-person thing, but whenever I land on a website with thousands of glowing reviews and a 4.8/5.0 rating, I find myself thinking, “Give me half of that and I’d be thrilled.”...
How to design landing pages that don’t sell, but guide Let’s be realistic, most people don’t land on your site and immediately make a purchase. Even if sometimes it feels like you do that exact thing, far too often… While there are definitely things you can do to increase...
If you work in an agency, chances are you aren’t twiddling your thumbs all day. You’re busy running experiments, managing clients, and trying to keep your head on straight while running your projects like a well-oiled machine. With all the balls that you’re juggling, it’s easy to fall into...
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
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Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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