Sneh is a B2B SaaS Content Marketer & Strategist for brands that want to create quality content that converts. With experience in eCommerce, both as a marketer and merchant, Sneh writes about content marketing and paid social strategies that drive real results.
So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. Having...
A/B testing is the bane of existence for Shopify stores that want to scale. But despite a large amount of literature available, many e-commerce businesses still get it wrong. Most advice is oversimplified, making A/B testing out to be a magic pill that doesn’t require much foresight, is super...
Let’s be honest: Your ROAS post iOS 14 is plummeting. You’re worried about the growing competition that mushroomed about the pandemic. Or, your new Shopify store you quit your job for isn’t ringing in the sales you expected. It’s natural to shift your focus to your Shopify conversion rates...
More traffic = more revenue, right? If only it worked like that. It will be a tough pill to swallow, but all traffic isn’t good traffic. You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. But that’s...
FADE IN: Well, hello there! Who are you? Based on your search, you’re likely an eCommerce entrepreneur. A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. You did everything right—ran the ads, zhushed up the page, and...
