Sneh is a B2B SaaS Content Marketer & Strategist for brands that want to create quality content that converts. With experience in eCommerce, both as a marketer and merchant, Sneh writes about content marketing and paid social strategies that drive real results. Connect with her on LinkedIn or Twitter to chat about content or to debate if pineapple and pizza belong together.
Experimentation makes sustainability a practical, testable part of business strategy. Test runs can save the planet. What if every test you ran didn’t just optimize conversions—but reduced your carbon footprint? Experimentation is more than a tool for improving business performance. It’s a way to turn sustainability goals into actionable...
Celebrating women in CRO who are redefining experimentation with creativity, data-driven insights, and a human-centered approach. Women often take on a substantial amount of unseen work in the workplace—work that’s crucial but rarely recognized. From managing team logistics to organizing events and fostering team cohesion, these “invisible” tasks frequently...
The “messy middle” of A/B testing—when hypotheses have to be given a form so they go live as a treatment or intervention—demands a blend of data-driven insight and creative problem-solving. You may recall our exploration of triangulation: combining quantitative, qualitative, and visual data to uncover what users do and...
A/B testing has rightfully earned its place as the gold standard for validating ideas and driving optimization. Nothing is more trustworthy (well, meta-analyses of trustworthy experiments are right up there) than adequately powered A/B tests, run from a balanced backlog, and rigorously checked for perverse incentives. But what happens...
As an optimizer, you know that numbers don’t lie. But you also know that without the right context, even the most impressive metrics can lead you astray. Quantitative data, for all its precision and objectivity, only reveals the “what” of user behavior — the pages where visitors bounce, the...
Your product page is your elevator pitch. Since visitors spend an average of 54 seconds on a page, you have less than a minute to convert them. So we asked CRO experts to nominate their favorite product pages to dissect them and find the common thread that ties all...
